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Boyz In The Hood Essays and Research Papers. life, trying to install good vs. hood to speak. Tre was a good kid, with a heavy conviction to do what was right, and to go down the right . path and pursue bigger things then “the hood ”. Doughboy was raised by a single mom. She didn’t show interest, nor gave any discipline to Doughboy. Executive Resume Writing Australia! He was your standard high school drop out, lazy drug dealing, gun wearing, 40 drinking gangster. Fell right in line with what is expected out of someone growing up in the hood with poor parenting, and just trying. Life , Mother , Parent 1201 Words | 4 Pages.
Film Review May 18, 2012 Boyz N the model, Hood The film, “ Boyz N the Hood ”, written by John . Singleton in 1991, exhibits the upbringing of young African American teenagers who are brought up in less than ideal living conditions in their neighborhood. The film compares the distinctions between the lifestyles of Tre Styles and his friends’, Darren and Ricky Baker. Singleton demonstrates the importance of patriarchy and executive writing service australia, the focus on the teenagers to exhibit hegemonic masculinity while living in the. African American , Audience , Behavior 999 Words | 3 Pages. Cultural Analysis of Boyz N the t creative course, Hood. The Boyz Next Door Up until the early 1990s, the decay of executive inner-city America largely went unnoticed by research the general American public. However, . the rise in popularity of gangster rap and the release of resume writing australia such films as New Jack City and Menace II Society drew the publics’ attention toward the largely ignored urban areas. Of all the t creative, films in executive resume service australia the genre that came out, though, one in particular stood out. Boyz N the Hood , directed by John Singleton, became widely acknowledged as the definitive film for.
African American , Black people , Boyz n the Hood 1651 Words | 5 Pages. Boyz n the Hood directed by John Singleton is viewed as one of the most influential films of its time. The film has sparked a . new genre of films such as Menace II Society, South Central, and Baby Boy. In each of these films, similar to Boyz n the Hood , is the portrayal of the struggles that African Americans in ghettos face, and how they deal with the thought in the back of essay acceptance graduate school their minds that there is writing australia no way out. The setting for Boyz n the Hood takes place in research South Central Los Angeles in a neighborhood. African American , Baby Boy , Boy 777 Words | 3 Pages. Boyz n the Hood The movie “ Boyz n the Hood ” is comprised of many types of issues that relate to executive resume service australia . social environments and different living situations based on location. The film was able to demonstrate gang violence and how a person struggles to survive in the hood . The film also showed how having a role model in life can be beneficial to succeeding in life. In addition to that, this film also demonstrates how neglected the hood is from the media and how looked down upon these people are by police. Boy , Crime , Differences 1019 Words | 2 Pages. This popular film ' Boyz N the acceptance, Hood ', which was nominated for both best director and original screenplay takes place in executive resume service South . Central Los Angeles, California.
Before the opening seen of the movie there are two messages that come across the screen about violence in about environment South Central, LA. The one message states that one out of every twenty one black American males will be murdered in executive writing australia their lifetime. The other message says that most will die at the hands of another black male. The plot of the movie is based. African American , Black people 1059 Words | 3 Pages. Josh Henderson Political Science 505 Boyz in research divorce papers the Hood The film Boyz in the Hood is a . Service Australia! 1991 film directed by research John Singleton. It is about three young men named Tre, Ricky and his brother Doughboy who grow up in South Central Los Angeles, a dangerous area in Los Angeles, California. While Ricky and Doughboy grow up in a single mother household, Tre lives with his mother at the beginning of the movie.
But after Tre gets in trouble for behavioral problems at school, he is resume writing sent to live with. African American , Black people , Crips 823 Words | 3 Pages. Social Issues on the Movie Boyz in the Hood. Boyz in the Hood is a film that protrays social problems in South Central Los Angeles. Tre, Ricky, and Doughboy are the main . characters in this film that grow up together in their neighborhood or as they called it the hood . All three characters struggle with different internal issues which helps them grow as young men.
Tre is a good student who has dreams of furthering his education by holt model going to college. With guidance from his father, Tre learns responsibilty and character. Ricky is an outstanding. Drug , Drug addiction , Gang 1155 Words | 3 Pages. Service! two young African-Americans in the films “ Boyz N The Hood ” and “Do The Right Thing” respectively. Both films were released around . the same time period, with DO THE RIGHT THING being released in essays 1989, and BOYZ N THE HOOD in 1991. Both films are coming of age tales for Tre and Mookie, they both reside in executive writing australia a low-income, predominantly black neighborhood.
Both films share a common theme: the idea of hopelessness and writing, survival as a young black male in the “ hood .” Both men are a product of what can only be. Executive Resume Writing Service! African American , Black people , Do the Right Thing 1011 Words | 3 Pages. For my paper on the movie Boyz N the acceptance graduate school, Hood as well as the reading Black Freedom Fighters in Steel, I will find a common theme that . is used in both and explain how they used that theme in their work. Resume Australia! The common theme that I found that was used in both the movie and the book is how the characters dealt with the oppression that was in their lives. The characters from the movie Boyz N the essays of venice, Hood that I will be referring to are Doughboy, Officer Coffey, and Shalika.
The characters that I will be using. African American , Afro-Latin American , Black people 2359 Words | 6 Pages. “‘Boyz in executive writing the Hood’: Masculinities in Native Son” “‘ Boyz in the Hood ’: Masculinities in Native Son” The novel Native Son by Richard Wright explores many characteristics, with . Essay Acceptance Graduate School! masculinity being one. The main character is displayed with aggressive, violent and insensitive characteristics, which society generally deems as masculine. The word “masculinities” comes from resume service masculinity, which according to The Oxford Dictionary means, “possession of the writing, qualities traditionally associated with men”. Also in the title, the name “ Boyz in writing service australia the Hood ” refers. African American , Afro-Latin American , Black people 914 Words | 3 Pages. Boyz in the Hood and Black Freedom Fighters. Unite is a common word the church history orthodox, comes to mind when debating the themes of Boyz in the Hood written by John Singleton and Black Freedom . Fighters in Steel by Ruth Needleman. Boyz in the Hood is a film that follows the executive resume writing australia, lives of paper about environment a group of young African Americans living in South Central Los Angeles, California.
Each main character faces some common struggle modern day children and teens face today. Their fate relies on what they decide to do about their common struggle. In Black Freedom Fighters in Steel. Executive Writing Australia! African American , Boyz n the Hood , Hood 1847 Words | 5 Pages. The Truth of South Central Throughout the 1992 film, “ Boyz in the Hood ,” John Singleton takes a closer look at urban black . America in South Central Los Angeles. Doughboy, Ricky and Trey, along with their parents are chronicled from writing childhood to adulthood. Each person, though living in the same neighborhood chooses different paths in life. These characters were raised in a very deviant community, however there were many causes as to why they did not all become deviant. Deviance is defined as behavior. Criminology , Deviance , Los Angeles 1805 Words | 5 Pages. Theory Paper Based on executive writing service Boyz N' the t creative, Hood.
The film Boyz ‘n the Hood , directed by executive resume writing australia John Singleton is more than just a Hollywood blockbuster. The film incorporates numerous . criminological theories and also demonstrates the papers, concepts of conformity and deviance. Writing Australia! This paper will analyze the characters of Tre, Ricky, Doughboy, Furious and other friends and family and research paper about environment, show how criminological theories and the concepts of conformity and deviance play a part in their lives. The Learning Approach/ Social Learning Theory Edwin Sutherland’s theory. Boy , Criminology , Culture 1007 Words | 3 Pages.
Boyz n the Hood Boyz n the Hood is a vivid video representation of what life is like for those who . live in the hood . There are two families that were the focus within the movie: The Styles and The Bakers. The director of the movie, John Singleton, wants his viewers to compare the lives of the individuals within the movie to their own lives so there could be a change in our society. Resume Writing Australia! He discretely expresses the importance of a good upbringing by a fatherly figure. I believe that this made the. Adolescence , Boyz n the Hood , Debut albums 900 Words | 2 Pages. Research Paper Environment! Lizeth Leon 10/13/2012 Film 160-5070 Boyz N the Hood Boyz in the Hood is a film that . protray’s social problems in South Central Los Angeles. Tre, Ricky, and Doughboy are the main characters in this film that grow up together in their neighborhood or as they called it the hood . All three characters struggle with different internal issues which helps them grow as young men.
Tre is resume a good student who has dreams of furthering his education by holt model going to college. With guidance from his father. Culture , Film , Hood 577 Words | 2 Pages. Boyz N The Hood And Black Freedom Fight. ? Boyz N the Hood and Black Freedom Fighters in Steel have many common themes between them.
At first they don’t seem to have . anything in common, but as you look at the two they relate very much and in many ways. In both the executive resume australia, movie and the book black Americans came together to fight a common struggle and lived in area filled with poverty, racial comments, and christianity essay history, stereo typing along with hate, violence and resume writing service australia, racism. They both have characters that have dreams and hopes of a brighter future and essays of venice, accomplishing. African American , Black people , Race 2604 Words | 6 Pages. Resume Australia! Amad Elia CIN 303 Response to Boyz N the Hood and Review by Roger Ebert in the Chicago Sun-Times The more . times I viewed this film, the more I became captivated by the poignant message Singleton is trying to convey in Boyz N the Hood . The poignant message is the impact that a father has on a young urban African American individual living in research about the ghetto and subsequently the service australia, impact of of venice being fatherless in writing service the ghetto. In fact Boyz N the t creative course, Hood includes, among many social topics, a. Chicago Sun-Times , Crime , Gang 816 Words | 2 Pages.
Boyz N the Hood , the first movie from director John Singleton, is an resume writing australia, intriguing and insightful look into model essays, the machinations of . black culture, dealing particularly with South Central Los Angeles, California during both the mid 1980's and early 1990's. Rather than focusing on one aspect of the executive service australia, black experience in the inner city, the film instead splits its narrative to follow the intertwining lives of three young, black men as they mature and adapt to the unique challenges of their surroundings. Essay School! Singleton's. African American , Black people , South Los Angeles 741 Words | 2 Pages. “ Boyz N the Hood ” is executive service one of the christianity church history orthodox, many films from the 1990’s that displayed gang violence among African-Americans in urban areas . such as “Juice,” “South Central,” and “Menace II Society.” However, “ Boyz N the Hood ” is known for more than just depicting violence. The Library of Congress had place it on preservation in its’ National Film Registry and even referred to it as “culturally significant” in 2002. Never realizing it after watching it the first few times, this film gives a perspective on what. Crime , Culture , Family 522 Words | 2 Pages. those controlled by the past.
Boyz in the Hood definitely put a lot of truth behind those words. After watching the film you . have to ask yourself a series of resume service australia questions: Which plays the larger role in your upbringing environment or nurture? Can an christianity church essay history, old dog be taught new tricks? Do you have complete control over your life? I will attempt to executive writing service australia answer the questions with great detail while remaining as unbiased as possible.
Based in South Central Boyz in about the Hood is a real life depiction of what. African American , Black people , Boy 815 Words | 3 Pages. Boyz N the Hood Critical Essay In the movie Boyz N the Hood there is a constant conflict that . follows many of the characters. The movie takes place in resume service australia South Central Los Angeles, which is a very dangerous neighborhood. There are lots of holt model essays shootings, drugs, and other crimes which take place there on a daily basis. Executive Service Australia! This is a predominantly African American neighborhood and the movie portrays this idea with all black people. Essays! Throughout the movie, the conflict of every day violence and crime asserts itself. Black people , Boy , Father 679 Words | 2 Pages. may see the difference when analyzing how society has an service, impact on the choices you make in life, the impact with a father figure in the hood , . the acceptance graduate, impact even just one person can make on many people, and the impact of writing service many other thing as well. Making choices while living in research environment the hood , many times can decide whether you are going to live or not. In the executive, society in the hood , most of the time you have to papers shoot first or risk being shot. Singleton refrains from portraying his characters as inner-city misfits.
Boyz n the Hood , Capitalism , Economic system 488 Words | 2 Pages. VENUS BOYZ In the Euro-American paradigm, the resume australia, concept of sex, gender and sexuality is highly debated. History Orthodox! The society simplifies the gender . roles, and branches it out into two categories of: masculine and feminine. Humans learn from the societal norms to behave in ways appropriate to their sex, as it sees gender congruent to the sex of a person. Executive Service Australia! The gender system in holt the society, seeks to put them in resume writing service australia a hierarchical set up, where a man is on the top by default. Essay Acceptance School! In such a system, people are prescribed. Gender , Gender identity , Gender role 1173 Words | 4 Pages. ? ROBIN HOOD INTRODUCTION TO THE TOPIC A person who comes up with the certain idea to run the business or one who make . efforts to gain the profit to the company is the CEO (Chief Executive Officer). Australia! Here, Robin Hood plays a role of a CEO.
CEO is church essay history orthodox not the resume service australia, only person who runs the organisation but, there are members get hired who supports to achieve the essays, goals and objectives or vision and mission of the executive resume writing, organisation. In this scenario Robin Hood had four main persons who were supporting. Business , Management , Marketing 2087 Words | 6 Pages. Robbin’ Hood “You know somethin', Robin. I was just wonderin', are we good guys or bad guys? You know, I mean, uh? Our robbin' the rich . to feed the poor” (Robin Hood , 1973). Little John and Robin Hood ponder the ethical dilemma of their ambition to assist the poor by stealing from the wealthy government. In theory, taking money from a government who earned its wealth by grossly over-taxing the poor is a noble deed. The underlying implications and real world scenarios that parallel.
Atlas Shrugged , Ayn Rand , Merry Men 856 Words | 3 Pages. U Of Course! Robin Hood 1. What is Robin Hood’s strategic Vision? Robin Hood’s basic strategic vision is to eradicate the Sheriff of Nottingham and his . Australia! organization because the Sheriff’s taxes were too high. The strategic vision must be expanded to what will happen to Robin Hood and the Merrymen when the Sheriff has been eliminated. For instance, what will become of the history orthodox, band? Will they continue to serve a purpose after the Sheriff and his men are gone? The strategic vision should speak to what Robin. John of England , Merry Men , Nottingham 734 Words | 2 Pages. Robin Hood 1. What is Robin Hood’s strategic Vision?
Robin Hood’s strategic vision is to put an end to the Sheriff of Nottingham and his . administration. The Merrymen wish to resume writing service stop the Sheriff from taking from the christianity church history, poor to provide for the rich. 2. What is Robin Hood’s current mission? Robin’s mission is to successfully revolt against the Sheriff and his administration. He and his Merrymen rob from the rich to pay the australia, poor.
Revenge is essays its mission. Executive Resume Writing! 3. Size-up Robin Hood’s present situation. John of England , Merry Men , Nottingham 871 Words | 4 Pages. Robin Hood Assignment 1- Unit 2 Kimberly Brown-Schneider Kaplan University The story of essay school Robin Hood was one of my most . favorites to hear my grandparents tell to me over and over executive service australia, again as a child. My grandmother would always embellish the story by holt essays enhancing just how important it was for me to always look out for writing australia, those who are less fortunate and assist them without a doubt. (Phone conversation): According to my grandmother, she does indeed remember telling and reading that story to me every. Fairy tale , Family , Folklore 1003 Words | 3 Pages. Acceptance! ?Robin Hood has multiple issues to deal with in resume writing service australia order for his movement to remain a growing concern. The most immediate problem is research papers that the resume service, band . is heavy in headcount and has very limited resources to model sustain the current band’s size.
Travelers are beginning to circumvent the normal pathways and executive resume australia, taking alternate routes through the forest to avoid seizure of model their goods, causing a decline in the band’s revenue intake. These, along with other changes in executive resume service australia the external environment are making the band’s. Causality , John of England , Need 1034 Words | 3 Pages. History Orthodox! consists of correlations between certain childhood experiences and type of adult personality. Correlations cannot prove causes and so these correlations . cannot show that adult personality has been caused by childhood experiences. A STORY OF ROBIN HOOD  IN the executive resume, rude days of King Richard and King John there were many great woods in England. The most famous of these was Sherwood forest, where the paper about, king often went to hunt deer. In this forest there lived a band of writing australia daring men called outlaws. They. Alan-a-Dale , Childhood , Id, ego, and super-ego 1380 Words | 4 Pages. ?Mykal Farris Dr.
Littrell SOC 121 10/24/14 Cop in the Hood In Moskos book, Cop in u of t creative writing course The Hood , he gives readers a preview of . what it’s like being a cop and service, working as a cop from a sociological perspective. Mosko shows several leadership skills throughout the entire book due to the fact that he provides honesty and reality to christianity history what it is like to be a cop, even though he did this primarily just to executive resume writing write a book. Leadership is a major feature in police work and in order be a good cop or even a potential. Constable , Leadership , Management 873 Words | 3 Pages. Holt! The Robin Hood case study is a classic example of how two conflicting participants are trying to trump each other in executive australia order to advance their . particular business or cause. This particular case focuses on the many issues that Robin is facing in his campaign and merchant of venice, the bevy of possible strategies to alleviate the executive resume writing service australia, problems. It would appear that the two primary participants in the Robin Hood case are Robin himself and the High Sheriff of Nottingham. Any other outlying individual doesn’t have as much. High Sheriff , John of England , Merry Men 753 Words | 2 Pages.
CASE 18 Robin Hood Assignment Questions 1. What problems does Robin Hood have? What issues need to be addressed? . Robin Hood and his band of Merrymen grew too quickly and were not prepared for the implications of this sudden rise. They no longer had the available funds to support the band. Also, there were no guidelines, rules or laws for the Merrymen to follow. There were suddenly struggles for power and many divisions within the band. Robin Hood had to figure out u of t creative course, a strategy to. Constable , Goal , Need 1114 Words | 4 Pages. ?Daniel Zanata Dal Osto 9/10/2014 Robin Hood - Case Analysis Questions (case is in eBook) Your total answers that you write must be . 1000 words minimum. To be submitted by due date to executive writing service australia Blackboard. Type your answers and include your name.
Unless you are in an online course, you must be in class on the date we discuss the case for essays, full credit. Make sure your answers are very easy to understand and identify. Separate each answer with its own paragraph and a heading in underline or bold. Constable , John of executive writing service England , Management 1414 Words | 5 Pages. Stories of brave outlaws who fought against tyranny and injustice appear regularly in human history. One famous outlaw who has survived the essay acceptance graduate school, test of time is . Robin Hood . Stories of him robbing from the rich and giving to resume writing service australia the poor have made Robin a hero to numerous readers. He is about environment understood by most to executive service australia have been an outlaw of the Middle Ages who lived in Sherwood Forest with his Merry Men and merchant of venice, served the poor. These legends are nice to hear, but how much of these stories are true? The society of the. Edward I of England , Forests and woodlands of England , Medieval hunting 1796 Words | 5 Pages. Setareh Salehi Cop in the Hood Peter Moskos‘, Cop in The Hood , is the service, story of a sociologist going native by going through . the research paper about, Baltimore police academy, becoming a cop and working for over a year.
The book follows Moskos chronological journey, from the academy to the street and executive writing, the last part of the book is merchant of venice dedicated to a pretty thorough analysis of the War on Drugs. Resume Service Australia! The first interesting observation from Moskos’s work is his analysis of the merchant, police academy as relatively useless for the job: . Constable , Drug , Drug addiction 2662 Words | 7 Pages. Case Study of Robin Hood Introduction In the case story, Robin Hood and writing service, his Merrymen met several problems. In order to essays merchant . overcome their powerful enemies, Robin Hood should set up strong goals for his band which was also needed be reorganized. Therefore, this paper will analyze how and why Robin Hood would be most effective by using the path-goal leadership theory. First, this paper will provide an resume writing, objective analysis about Robin’s current situation and options. Second, using the path-goal leadership. U Of Writing Course! John of England , Leadership , Merry Men 1111 Words | 3 Pages. Robin hood : Man or Myth Whether Robin Hood was a man or myth is unknown, but who really was Robin Hood ? Was he a . real historical figure who changed the lives of many? Or simply a fictional character made up by a group of bored village men. Executive Service! There are too many options to decide between either.
But why has the acceptance graduate, so called Robin Hood evolved over time to be this legend of great heroics and courage? He was known for his incredible gallantry and his skillful archery. His stories tell him as a fearless. Executive Resume Writing Australia! Alan-a-Dale , Friar Tuck , Little John 1470 Words | 4 Pages. Little Red Riding Hood Once upon environment a time there was a dear little girl who was loved by everyone who looked at writing service her, but most of about all by her . Service Australia! grandmother, and christianity church essay history orthodox, there was nothing that she would not have given to the child.
Once she gave her a little riding hood of red velvet, which suited her so well that she would never wear anything else; so she was always called 'Little Red Riding Hood .' One day her mother said to executive writing service australia her: 'Come, Little Red Riding Hood , here is a piece of cake and a bottle of wine;. Billboard Hot Country Songs number-one singles , Chaperon , Debut albums 1459 Words | 4 Pages. ?Little Red Riding Hood by Leanne Guenther Once upon a time, there was a little girl who lived in a village near the paper, forest. Whenever she went . out, the little girl wore a red riding cloak, so everyone in the village called her Little Red Riding Hood . One morning, Little Red Riding Hood asked her mother if she could go to visit her grandmother as it had been awhile since they'd seen each other. That's a good idea, her mother said. So they packed a nice basket for Little Red Riding Hood to service australia take to her. Chair , Curly Bear , Family 1195 Words | 5 Pages. Church Essay History Orthodox! emphasizes the similarities between light and dark to writing describe her elegance. at the end of tthe different forms of symbolism used to describe the first . version of Little Red Riding Hood . Essays! In the executive writing australia, first of She walks in research divorce Beauty The content in the original and remakes of this tale is constant in each one. The Little Red Riding Hood that I remembered reading when I was a small child was told as a young woman who was following the orders of her mother to deliver some baked goods to her bedridden grandmother. Aesthetics , Brothers Grimm , Charles Perrault 893 Words | 3 Pages.
Robin Hood and Feudalism ROBIN HOOD In the years of King Richard the Lionheart (1189-1199) there lived a brave and . Resume Australia! intelligent man called Robin Hood . Essays Merchant Of Venice! He was a feared outlaw, who loved liberty and australia, hated oppression. He took the u of writing, law into his own hands and robbed the rich to give to the poor. People loved him and thought of him as a justice-maker. In time he acquired a heroic reputation and came to resume writing service australia represent the ideal of heroism of his age. Stories about him and his closest friends Friar Tuck.
Feudalism , Fief , John of England 1319 Words | 4 Pages. Literary Criticism to: Little Red Riding Hood All childhood stories have some origin and u of writing course, most have lost their way. Catherine Orenstein has . discovered the executive writing service, original plot of Little Red Riding Hood . This original version teaches the reader lessons about essays of venice life. Executive Service Australia! Using the formalist approach I intend to show the reader how this old time fable can be informative to the reader and inspirational when making a decision that you only get one chance to make. Essay Acceptance! The author starts out by capturing the reader’s.
Academy Award for Best Picture , Chaperon , Fable 759 Words | 3 Pages. Robin Hood A Case Presentation In Partial Fulfillment Of The Requirements In Entre 7 Strategic Management Submitted by . Aguilar, Mayelle Anareta, Kenneth Arceo, Ronald Avelino, Michael Bengullo, Paula Bonagua, Jerome 19 November 2012 I. Problem Robin Hood’s band is facing a lot of problems regarding the executive resume writing australia, movement of his campaign, outlook of his people, and the new ways of the essay, Sheriff. Robin Hood needs to resume service australia access every aspect wherein he can develop a plan to paper arrange the. Friar Tuck , John of England , Little John 1903 Words | 6 Pages. stated by Little Red Riding Hood herself. This story is about an executive resume writing australia, innocent girl who goes through twists and turns. There are many versions of . this story, but all the start the same where the Little Red’s grandmother is ill and her mother sends her to grandmother’s place to take care of christianity essay history orthodox her. Hardwicke’s Red Riding Hood castes away from the original short story by following the teen obsessed trend of fairytales and executive, paranormal romance. Originally, Little Red Riding Hood set off though the research papers, woods to. Brothers Grimm , Charles Perrault , Fairy tale 1183 Words | 4 Pages.
Robin Hood Case 1. What problems/issues does Robin Hood need to address? Indicate THE PROBLEM most critical to service australia the success or . failure of his strategy. Explain why. • Robin Hood’s band of Merrymen is growing too large to be supported by the local region. • The sheriff of Nottingham is growing stronger and becoming better organized • The Merrymen’s vigilance is in decline and discipline is u of course hard to enforce • Revenues are in decline because travelers are avoiding the forest. o This is the. John of resume writing service England , Merry Men , Nottingham 1047 Words | 4 Pages. Running Head: ROBIN HOOD CASE STUDY University of Maryland University College Analysis of the Robin Hood Case Study . Christianity History! Introduction This paper will identify Robin Hood’s organizational strategy by executive resume writing service using the Balanced Scoreboard approach, based on the framework of performance measurement. According to Thompson (2005), “the scoreboard approach to objective settings advocates using a company strategic vision and strategy as the basis for determining what specifics strategic and essay, financial. Business terms , Hoshin Kanri , Michael Porter 1775 Words | 6 Pages. The many tales of Little Red Riding Hood provides us with historical changes in the way women have been perceivedthroughout history. Little Red . Riding Hood has transformed from naive to executive resume australia sophistication depending on the cultural and the moral beliefs within that time.
She has evolved even before theCharles Perrault version in 1697 and research papers, the more known version by Grimm brothers in 1812 and still being reinvented to executive please its current audience. The development of the tale allowed us to graduate school vision the tone. Big Bad Wolf , Brothers Grimm , Charles Perrault 1075 Words | 3 Pages. problems does Robin Hood have? What issues need to be addressed? 2. Do Robin Hood and the Merrymen need a new mission? new . Executive Writing! objectives? a new strategy?
In the christianity essay history, second year of the insurrection against the Sheriff of executive service Nottingham, the tide of events is turning against Robin Hood and his men. The revolt, which began as a personal crusade inspired by anger, is feeling the consequences of orthodox not having a long term strategy or plan. In order to be successful, key changes are necessary for Robin Hood and the Merrymen. John of England , Merry Men , Robin Hood 1246 Words | 4 Pages. Ladies and executive australia, gentlemen, the research paper, resolution we have before us today is: be it resolved that Robin Hood was (contrary to popular belief) a felonious . man. Writing! The information that I show later in my paper will prove this point. My first point is that according to pre-Robin laws, Robin would have been an essays, outlaw.
Secondly, I am going to prove that Robin's morals and values were inane, because he cared none for executive resume writing service australia, others, just for u of t creative, himself. Thirdly, I am going to strengthen my case against him by explaining why he. Hood , Jerry Bruckheimer , Merry Men 1850 Words | 5 Pages. Fort Hood Shooting Jose A. Gonzalez HSM 433 October 1, 2012 Fort Hood Shooting Brief Description of Attack On . November 5, 2009 at approximately 1:30 p.m., a gunman opens fire inside the executive resume writing service, base's Soldier Readiness Center at U.S. Army Base, Fort Hood , Texas. Soldier Readiness Center, is u of t creative course where soldiers who are about to be deployed or who are returning undergo medical screening (http://search.proquest.com). During the shooting the gunman killed 13 and wounded 31 others. The gunman was shot. Executive Writing Australia! Al-Qaeda , Anwar al-Awlaki , Fort Hood 1782 Words | 5 Pages.
1) Create a basic organization chart for research, Robin Hood and his men. Robin Hood organization has a centralized top-down . management style structure. Robin Hood is the CEO of the organization; his four lieutenants are directors of specific departments which are responsible for providing research and gathering information, finances, training, and provisioning. 2) What problems does Robin Hood have? What top 4 issues need to be addressed? * Misalignment of goals of the top executives and the. Constable , John of England , Police 1163 Words | 4 Pages. Robin Hood Case (Essay) What Should Robin Hood Do? There are several issues Robin Hood needs to consider. First, . Robin Hood needs to make sure his own personal grievances against the Sheriff do not cloud his vision and what is in the best interest of his Merrymen as a group.
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As you are already aware, an MBA degree is a study into the theory and application of business management principles, often applied to a variety of real world business situations. It would be prudent to base your MBA dissertation topic on the most common components or subject areas of an MBA degree; Accounting Operations Management Business Management Finance Marketing Information Technology Management Strategic Risk Management Entrepreneurship Human Resource Management E-Commerce Economics. We will attempt to highlight areas of interest and typical dissertation titles that MBA students across the globe undertake. Merchant! One of the most satisfying aspects of writing your own MBA dissertation topic is resume writing service australia, that you chose your own dissertation title and you have the opportunity to contribute to the field of study you have chosen. Below are some MBA dissertation topics that have been written in their respective field that may help to guide you. Accounting MBA Dissertation Topics. An MBA Accounting Thesis is u of t creative course, not restricted to one major category or subject area.
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Finance is executive resume service, probably one of the most talked about subjects out there at the moment. Finance is becoming a global phenomenon and divorce, changes on a daily basis with the influence of stock exchanges and governments. It is resume writing service, safe to say that you will have a plethora of writing course, information at resume writing australia your disposal when compiling your dissertation in this subject field. For an insight you could begin to look at global finance techniques, financial performance of global organisations, global money markets, and financial comparisons of countries, the list goes on and on. The following is acceptance, a list of finance related MBA dissertation topics that have been written by successful MBA graduates; Marketing MBA Dissertation Topics. Similar to business management, the field of executive service australia, marketing is a very common research preference for about environment, MBA Students. Writing an MBA Marketing Thesis will be an exciting opportunity to write a cutting edge dissertation. Executive Resume Australia! The field of marketing is research, often seen to cross over into other fields of writing service, study but you can remain on topic and base your dissertation purely on marketing theories and techniques. The marketing discipline is wide and history, varied and you can start to look at relationship marketing, advertising, branding, cross-culture marketing, direct marketing, consumer behavior, online marketing and marketing ethics. The following is executive resume writing, a list of acceptance graduate, marketing based MBA dissertation topics that have been written by successful MBA graduates in 2014 / 2015;
Technology Management MBA Dissertation Topics. Constructing an MBA Technology Management thesis on technology management can be a demanding task due to the fact that information technology changes at executive such a rapid rate. Christianity Orthodox! Don’t be put off by this as writing a technology management MBA dissertation is fulfilling and grabs attention as business graduates with information technology skills and knowledge are a rare commodity. Resume Writing! Be sure to write your dissertation on up to date technologies and organisations, it is t creative course, not advisable to investigate outdated research or defunct organisations in this field. Why write an MBA technology management dissertation on outdated technologies?
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Developing an MBA thesis on service australia, entrepreneurship is a very interesting proposition for u of course, any MBA student. Writing Australia! Entrepreneurship has a lot of exposure on u of t creative writing, most MBA taught degrees and many successful entrepreneurs hold an MBA, it is common knowledge that an MBA and resume writing australia, entrepreneurs sit side by side in the business world. For inspiration you could look at competitiveness of nations, investigate business enterprise, outsourcing, or ask whether entrepreneurs born or made? There are many interesting topics surrounding enterprise and christianity church history orthodox, entrepreneurship. The following is executive resume writing australia, a list of Entrepreneurship based MBA Dissertation Topics that have been written by successful MBA graduates; Human Resource Management Dissertation Topics. Writing an essay school, MBA HRM Thesis is not restricted to service, one organisation or technique, HRM has become a global phenomenon due to cross boarder training practices, worker migration and organisations trading on a global scale. If you need a starting point for your HRM dissertation you can look at global recruitment trends, staff motivation within organisations, analyse staff retention techniques and essay history, staff training and engagement. There is so much to explore within the field of service, HRM. The following is a list of HRM based MBA dissertation topics that have been written by successful MBA graduates;
Similar to technology management, writing an MBA E-Commerce Thesis can be a tricky proposition due to the fact that electronic commerce changes on a daily basis. This includes stocks, shares and any organisation that trade online. Be sure to write your dissertation on up to date methods and organisations, it is not advisable to investigate outdated research or defunct organisations as e-commerce has come a long way in a short period of time. U Of Course! Writing an executive resume australia, e-commerce MBA dissertation on eBay or Amazon is old hat and research divorce papers, uninspiring to a large extent. If you need inspiration for your e-commerce dissertation you can look at security risks and resume writing service australia, threats to organisations, the emergence and impact of online shopping, e-commerce strategies and business process re-engineering.
The following is a list of e-commerce themed MBA dissertation topics that have been written by successful MBA graduates; When writing your MBA Economics Thesis you will discover that the u of writing course subject is executive resume writing service, not confined to a particular economics theory or technique. We are all exposed to economic conditions these range from church essay, domestic to global factors all of which make a firm foundation to base you economics dissertation on. Business economics is executive resume writing service, such an encompassing subject and there are many areas to research divorce papers, investigate, you could start to look at resume service australia global economic trends, hyperinflation, macroeconomics, economic policy, influence of the IMF and economic development. Below is a list of economics based MBA dissertation topics that have been written by successful MBA graduates; MBA Dissertation Topics. How MBA Dissertation Examples Can Help You. As you can see, there are a lot of possible MBA dissertation topics for you to choose from, and merchant, we have pointed you in the direction of quality pre-written MBA dissertation topics.
The material is to be used to structure your own MBA dissertation we do not encourage you to copy or plagiarize any reference material you encounter during your studies. Hopefully, we have given you a positive insight on how to service australia, begin and research papers, research your own MBA dissertation topic. Good luck and all the best! Click Here To View MBA Dissertation Topics. My name is Steve Jones and I’m the creator and administrator of the dissertation topics blog. I’m a senior writer at study-aids.co.uk and hold a BA (hons) Business degree and MBA, I live in Birmingham (just moved here from London), I’m a keen writer, always glued to a book and have an executive resume, interest in economics theory. Essays Merchant! View all posts by Steve Jones.
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No problem, let me know if you need anything in particular if you’re unable to find the essay school dissertation topic on the website. I have my MBA dissertation coming up and have been struggling with finding a topic idea that I feel comfortable with. Resume Writing Service! I was so relieved come across your website – you have some really good, practical suggestions here. I enjoy writing, so have no problem with that part. My big fear is correctly citing my sources after I’ve written the holt dissertation. Do you have any suggestions or good sites I could go to help with that? Hi, referencing should not become a problem if you follow your university’s guidelines.mthis blog contains posts on executive writing, referencing and citing the work of others appropriately. Also, our main website should provide you with the information you’re looking for. Good luck.
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10 Rules for Writing Numbers and Numerals. How do you express numbers in your writing? When do you use figures (digits) and when do you write out the number in words (letters)? That is, when do you write 9 and when do you write nine ? 1. Resume Australia? Number versus numeral . First things first, what is the difference between a number and a numeral? A number is an essay graduate abstract concept while a numeral is a symbol used to express that number. #8220;Three,#8221; #8220;3#8221; and executive resume #8220;III#8221; are all symbols used to express the divorce papers same number (or the concept of #8220;threeness#8221;). One could say that the difference between a number and its numerals is like the difference between a person and her name. 2. Spell small numbers out . The small numbers, such as whole numbers smaller than ten, should be spelled out. That#8217;s one rule you can count on. If you don#8217;t spell numbers out it will look like you#8217;re sending an writing australia instant message, and you want to be more formal than that in christianity history orthodox your writing. 3. No other standard rule : Experts don#8217;t always agree on other rules.
Some experts say that any one-word number should be written out. Two-word numbers should be expressed in figures. That is, they say you should write out twelve or twenty . But not 24 . 4. Using the resume writing australia comma . In English, the comma is used as a thousands separator (and the paper period as a decimal separator), to make large numbers easier to read. So write the size of Alaska as 571,951 square miles instead of 571951 square miles. In Continental Europe the opposite is true, periods are used to resume writing service separate large numbers and the comma is used for decimals. Finally, the International Systems of Units (SI) recommends that a space should be used to separate groups of research papers, three digits, and both the executive service comma and the period should be used only to denote decimals, like $13 200,50 (the comma part is christianity church, a mess#8230; I know). 5. Don#8217;t start a sentence with a numeral . Make it #8220;Fourscore and seven years ago,#8221; not #8220;4 score and 7 years ago.#8221; That means you might have to rewrite some sentences: #8220;Fans bought 400,000 copies the first day#8221; instead of #8220;400,000 copies were sold the first day.#8221; 6. Centuries and executive australia decades should be spelled out . Use the essays merchant Eighties or nineteenth century . 7. Percentages and recipes . Executive Resume Service Australia? With everyday writing and recipes you can use digits, like #8220;4% of the children#8221; or #8220;Add 2 cups of brown rice.#8221; In formal writing, however, you should spell the percentage out essay school like #8220;12 percent of the executive resume writing service australia players#8221; (or #8220;twelve percent of the players,#8221; depending on your preference as explained in point three). 8. If the number is rounded or estimated, spell it out . Rounded numbers over a million are written as a numeral plus a word.
Use #8220;About 400 million people speak Spanish natively,#8221; instead of church history, #8220;About 400,000,000 people speak Spanish natively .#8221; If you#8217;re using the exact number, you#8217;d write it out, of course. 9. Two numbers next to each other . It can be confusing if you write #8220;7 13-year-olds#8221;, so write one of them as a numeral, like #8220;seven 13-year-olds#8221;. Resume Writing Service? Pick the number that has the fewest letters. 10. Ordinal numbers and consistency . Graduate School? Don#8217;t say #8220;He was my 1st true love,#8221; but rather #8220;He was my first true love.#8221; Be consistent within the same sentence. If my teacher has 23 beginning students, she also has 18 advanced students, not eighteen advanced students.
Subscribe to Receive our Articles and Exercises via Email. You will improve your English in only 5 minutes per day, guaranteed! Subscribers get access to our exercise archives, writing courses, writing jobs and much more! You'll also get three bonus ebooks completely free! Try It Free Now. 207 Responses to #8220;10 Rules for Writing Numbers and Numerals#8221; I#8217;ve always spelled out any number less than ten, since that is what I was definitely taught by executive resume, my wonderful journalism teacher in graduate high school. What I#8217;m curious about today, is how to correctly write #8220;3+#8221; as in you need three or more years of experience. Resume Writing? (Did I just answer my own question? Ha!) Also, when expressing whole dollar values, you do not add the decimal sign with two zeros. Divorce? For example, you would write $10/hr. or $10 per hour, omitting the decimal sign and zeros. Linda asks, #8220;Oh, and why does no one here put the executive resume service australia period inside the closing quotation mark? So many comments here have it outside.
That is U.S. About Environment? standard. U.K. would put the period outside the quotation mark. Just asking! Too many U.S. Executive Resume Australia? folks get this wrong!#8221; We prefer to use the term #8220;conventions#8221; rather than #8220;rules#8221; of right or #8220;wrong#8221;. The problem with the essay history orthodox US #8220;standard#8221; for placing the executive writing service australia end punctuation inside quotation marks is that it is inconsistent and holt illogical. Executive Writing Australia? The #8220;rule#8221; was established when type was set by hand and holt the little #8220;.#8221; would have fallen out executive resume writing if it were not wedged under the #8221; #8221; #8221; symbol. Essay Acceptance Graduate? In the 21st century, when little is printed and certainly very, very, very little is executive service australia, typeset by hand went out with Molly RIngwald hairstyles and leg warmers of the 80s it is time to place the punctuation logically and consistently.
Examples: Did the document contained the word #8220;the#8221;? The document contained the word #8220;the#8221;. Dear #8216;van on July 31, 2007 9:06 am#8217;, both are numerals, too#8230; I am calculating numbers for a math/physics problem to unprecidented precision. Prior precision was typically no more than 14 digits, so all published papers so far have no problem reporting such numbers. Very typically, my numbers are well over 100 digits and essays my best is 502 digits.
Do you have any recommendations for how to executive resume australia report such numbers in research a meaningful way? Tables are too boring, and no one would actually ever use every digit (from a printed text). I was thinking about reporting the first twenty and the last ten, with a pointer to a web-stored file. Resume Writing Service Australia? But, that is only an idea. Another secondary issue is divorce, that for one problem, I have calculated over 8000 such numbers, but those are only good to 60 digits. Executive? Documenting those numbers (to be verifiable in a printed journal) seems impossible (because of the sheer number of digits). Perhaps an md5sum of a file holding them all?
Any ideas? People report algorigthms for calculating pi (not their trillions of research divorce, digits), but that isn#8217;t really possible for my numbers, at least in executive resume writing a simple way. #8221; Why would you say someone is 183 cm, when you can say he’s six feet? #8221; Your point is? I can ask the same question, why would you say someone is 5ft and 10.8 inches, when you can say he is 1.80m? If current system works for better for US it is fine, but this is not a valid argument. #8220;Do I type “a” or “an” before the number 120? Why would you ever use “an” before 120? “An one-hundred and twenty”, “an hundred and twenty”. Research? “An one two zero”. Any would be equally wrong.#8221; Not equally wrong, an #8220;an#8221; is required preceeding a word that phonetically starts with a vowel, e.g. an eight, an SAP company, an executive resume writing australia eight hundred pound man. However i will give you the divorce point, and executive writing service australia it is beyond my understanding why would yo need to express an one hundred, when you can say a hundred, but that is another discussion.
By the way I am from Mexico where we use the metric system. Holt? Which is correct English? 1 of 10 or 1 out of 10. Reed Proctor on December 30, 2014 2:53 pm. You don#8217;t use AM/PM for military time. 0800 AM is redundant. Executive Writing? That would be like saying it#8217;s 8 a.m. a.m. That#8217;s what military time notation was designed for to eliminate the question #8220;Is that a.m. or p.m.?#8221; In skimming through the responses I did not see a suggestion for an eleventh rule: spell out christianity church essay history orthodox numbers within quotes and dialogue based on the notion that we speak in words and not in executive writing symbolic numerals. For example, #8220;Jack said #8216;I saw about four hundred of them on my last trip,'#8221; rather than #8220;Jack said #8216;I saw about essay history orthodox, 400 of writing service, them on writing course, my last trip.'#8221; Dale Wood wrote, #8220;(i.e. they are being paid).#8221; Dale, you seem very competent in your grasp of punctuation, but I see you do not include the comma after i.e.
Is this an British-English standard? In US English, we include the comma to reflect the resume writing service ubiquitous (or is it obligatory) pause after #8220;for example.#8221; I can hear the argument for exclusion of the comma (e.g., conservation or #8220;It#8217;s shorthand, dummy!#8221;), but is there a different unknown to me (is that even possible)? I have never seen so much ado about so little. One rule applies every time and it is absolute in writing, #8220;Spell out any number less than ten#8221;. Oops, had to fix that.
R.E. Chuck Slay, if you had legal documents, then it would be appropriate to place the research about numbers, such as forty-seven (47), like I did in this sentence. Otherwise, just follow these guidelines. Executive Australia? I have a question concerning the u of t creative writing slash marks that run through certain numbers when written, such as the number seven and resume writing australia zero. and in fact what is the christianity proper way to write numbers in general? we have had quite the debate at executive resume writing australia, work. T Creative Course? I have always placed marks through my number sevens and zeros as well as through my letter Z#8217;s. Rule # 9 is there a set rule to that? I used to be taught that you either had to use all numbers or use all spelling.
Your ten rules has shed some light for me. Other than these suggestions is there anything cast in stone like i before e except after c? Otherwise it leaves a lot of ambiguity to some study I am doing. Writing Australia? Thank you for your help. Great web site. I think #8220;We celebrated our ninth birthday parties together.#8221; is correct. There are two parties that were combined into one celebration, so they are referred to in the plural. Diana Ann Bisares on December 22, 2013 7:11 pm.
I#8217;m not sure if it#8217;s worth mentioning, but there#8217;s an essays merchant exception for writing rule #1: dates. We say #8220;December 9#8221; and essays merchant not #8220;December nine.#8221; Unless I#8217;m not aware of some other rules? Anyway, thanks for this article, Michael. Resume Service Australia? For non-native speakers like me, it#8217;s very helpful to have easy access to environment grammar guidelines like this. #128578; I am helping a police officer apply for a promotion. He has worked 33 years in narcotics. He has made over 1000 arrests. Is it proper to write, #8220;I have worked thirty-three (33) years in narcotics and made one-thousand (1000) arrests.#8221; I#8217;ve often seen numbers written out and then parenthetically clarified. Is this proper usage? In German, the abbreviation #8220;z.B.#8221; includes the capital #8220;B#8221; because all nouns are capitalized in German. Resume Service? z.B. = #8220;zum Beispiel#8221;, and about Beispiel is executive resume writing service australia, a noun.
In the case of #8220;Bundesrepublik Deutschland#8221;, this is a proper noun. U Of Course? Translated into writing australia English, it becomes the Federal Republic of essay, Germany, and that is abbreviated F.R.G. with all capitals because it represents a proper noun. Formerly, there was an awful place called the executive resume writing service australia D.D.R., the #8220;German Democratic Republic#8221; in English, which was neither democratic nor a republic. That was as bad as the Holy Roman Empire, which was neither holy, nor Roman, nor an empire! Concerning Steve Parker: #8220;Also, I would rarely use full points in abbreviations#8221;. That is just an oddity of British English that you ought to get rid of. In North American English, we just the periods just as they do in French, Spanish, German, Dutch, Latin, etc.: Mr., Mrs., Dr., Fr., a.m., p.m., e.g., etc., i.e., Hon., Jr., Sr., Sra., u.s.w., z.B.
Notes: Dr. means #8220;Doctor#8221; in English, Spanish, or German. Also, in Spanish, there is #8220;Dra.#8221; for a doctor who happens to paper be a woman, and these abbreviations inclue dentists, professors, and so forth. Fr. is the abbreviation for #8220;Father#8221; a Catholic priest. a.m., p.m., e.g., and i.e. Executive Resume Writing? are correctly not capitalized because they are abbreviations for paper Latin phrases that are not capitalized. For example: a.m. = #8220;ante meridian#8221;. Sr. means #8220;senior#8221; in English, but it means #8220;Senor#8221; in Spanish, with a tilde over the #8220;n#8221;.
Sra. Executive Writing? means #8220;Senora#8221; in Spanish. In German, u.s.w. means #8220;und so weiter#8221;, and that it the German for #8220;and so forth#8221;. This is used instead of paper environment, etc. In German, z.B. means #8220;zum Beispiel#8221;, which means #8220;for example#8221;. This is service australia, used instead of e.g. Depending on the context, Sr. can also mean #8220;Sister#8221; in English in other words, a Catholic nun like #8220;Sr.
Margaret Maples#8221;. There really is something positive to say about something that is standard across many languages. I agree with Venax completely: #8220;Is the christianity history orthodox correct time 8:22 or 28:22?#8221; Really cannot say. Really can say!! 28:22 is never the correct time anywhere on the planet Earth. Executive Service Australia? There are only 24 hours here, so it’s never 28 o’clock. That’s not an English rule, just a natural one. The expression #8220;28:22#8221; was actually a mistyping of #8220;20:22#8221; (in the previous) comment, but that should have NEVER been allowed to happen.
The #8220;28:22#8221; is a glaring error, and it should have been caught and corrected immediately. Days have exactly 24 hours in them, by definition. Holt Model? My point is that we have millions of writers nowadays, including professional journalists (i.e. they are being paid) who do not recognize glaring errors when they see them. Service Australia? Their skills at math, science, and logic are just that poor. I think that students aspiring to degrees in journalism should be required to pass courses in mathematics, chemistry, phyiscs, biology, and statistics.
We live in a world of u of course, science and technology, and people who aspire to executive resume australia important positions ought to be required to learn the basics of these. Venqax said: #8220;Isn’t it about time that the USA moved on holt model, from imperial measurements to metric? We did, for scientific measures, which is the only place it makes sense.#8221; In the United States, the australia metric system is used in pharmaceuticals, electricity, alcoholic beverages, and other such places. U Of T Creative? The metric system is the only one that is used for electricity (volts, amperes, ohms, watts, etc.) We electrical engineers know this! Wine and distilled liquors are sold in bottles measuring 400 ml, 500 ml, 750 ml, one liter, two liters, and so forth. There was an antique measurement in North America called #8220;a fifth#8221;. It was defined as one fifth of an resume australia American gallon. NOW, a fifth is defined as 750 ml exactly.
Also, soft drinks are very often sold in bottles that are one liter, two liters, or three liters in size. I mentioned these specifically because they are NOT scientific items at christianity essay history orthodox, all. The automotive industry in North America uses parts and resume service australia tools calibrated in the metric system. This is extremely useful especially since parts and church history orthodox assemblies for cars and trucks are often make in one country but then assembled into complete vehicles in the other. For example, the General Motors Corporation exists in both countries, and it is very strong in Ontario in Canada, as well as in the Great Lakes states of the United States. There are also thousands of different subcontractors for writing service australia vehicles. Also, when it comes to of venice their engines, their displacements are often worked out in resume service australia liters instread of research papers, cubic inches. For example, there are engines of 1.6, 2.0. 2.4, 3.0, 4.0 liters in displacement, et cetera. We all use the same size wrenches, etc., on writing service australia, our cars and trucks, all calibrated in metric sizes in millimeters.
American and Canadian military, naval, and air force items designed and built on metric standards especially to enhance cooperation with our European allies in NATO, and in the case of the of venice United States, our allies in Australia, Japan, South Korea, South America, etc. Military and naval commanders measure distances in meters and kilometers, and many weapons systems have standard meausrements like 9.0 mm (pistols), 20 mm, 30 mm, 50 mm, 75 mm, 81mm, 90 mm, 105 mm, 155 mm, and 175 mm. It is true that these standard bores are based on American measurements: 5.56 mm (22 caliber), 7.62 mm (30 caliber), 12.7 mm (50 caliber), and 203 mm (six inches). Many of executive resume writing service australia, these standards date back a long way. The standards for u of t creative writing course artillery in the U.S. Army and Marine Corps were metric back during WW II. Writing Service? (The standard 75 mm bore for cannons was adopted from the French Army.) Also, early during WW II the U.S. Navy needed much-improved antiaircraft weapons rapid-fire cannon. The Navy adopted two foreign designs, and the owners were paid fair-and-square for the licenses to merchant of venice make them in the U.S.A.: a 20 mm cannon from Oerlikon in Switzerland and executive writing australia a 40 mm cannon from Bofors in Sweden. Carol Wallace asked on February 23, 2012: In a document using the digits 4000, should it be 4000 or 4,000.
Is there a preferred useage? Thank you. According to the rules of the International System of Units (the S.I.), four-digit integers (i.e. the ones from 1000 to 9999) may be written with or without the merchant of venice comma or any other kind of a mark between the digits. Hence, numbers like 1760 and 5280 and 7,777 are just fine with or without the comma. Sometimes it just pays to use scientific sources for australia such things. When I did my PhD (in English literature), the style guide we adhered to graduate insisted on executive writing australia, #8216;nineteenth-century novels#8217; (hyphenated, lower case when used adjectivally) but #8216;novels in divorce the Nineteenth Century#8217; (unhyphenated, upper case when used nominally). This is now ingrained in executive australia me, and any other variant makes me uncomfortable. Interesting article. I didn#8217;t know the essay acceptance graduate rules varied. I just assumed numbers should all be written out.
Good to know. Thanks for sharing. It#8217;s true that writing techniques are an important art to master if you want your writing to be taken seriously. Steve Parker on December 31, 2012 1:23 pm. When I started in journalism in the UK, we were taught #8220;25 per cent#8221; not #8220;25 percent#8221; (although percentage is of course one word).
Presumably because #8220;per#8221; and #8220;cent#8221; are two words in Latin, in the same way as you would use #8220;per annum#8221; not #8220;perannum#8221;. Is this not the case in the USA? Also, I would rarely use full points in abbreviations – so, 10pm, not 10P.M.; Dr Smith not Dr. Smith; TV, not T.V. Fewer characters, little chance of ambiguity, also avoids the problem of the missing full point at the end of the sentence above. Resume Writing Service? Exceptions are when it#8217;s a proper noun, of writing course, course, when it#8217;s up to the creator of the name. isn’t it about time that the USA moved on from imperial measurements to metric? We did, for scientific measures, which is the only place it makes sense. Why would you say someone is 183 cm, when you can say he’s six feet? Everyday measures are much better for everyday things. Why wouldn’t you say it’s 3 miles away when everyone knows what that means? A 200-pound man is a big man.
90 kgs? Sounds too much like a 90-pound weakling, which is an Am English colloquialism for a wimpy little man. Simply no reason to service australia adopt metric outside the laboratory. And, of course, metric is irredeemably French which speaks alone of its suspect nature. A.m. and essays merchant p.m. already have periods (full stops, in executive resume writing service australia proper English Well, not in proper English 200 years ago when period was the common English word for about the dot after this word. Once again, “the British” decided to change the language for some trendy slang, and resume then tried to pretend it was the august original. Sorry, old trick. Essay History? In a legal document, what is proper: ten inch (10?) nails or ten (10) inch nails.
That’s a question for legalese, not regular English. Like mathematical and scientific standards and executive service lots of the queries on here. Specialized areas don’t use standard English grammar rules. Acceptance Graduate? Never have. I don’t even know why nails of any kind would be in executive service a legal document, except maybe to essays of venice hold it on the wall. Is it like “pricking” a sheriff’s writ? “3300? is sometimes read (for what purpose I know not), “thirty three hundred”. Would that person read “330? by executive writing service australia, saying, “thirty three tens”? No. They wouldn’t read eleven as one-teen or tenty-one, either.
It’s called idiom and English is full of it (meaning it has many of them). Church Essay History? Using hundred in such a context, e.g., “The Forty-Four Hundred” is very old, established usage in English (not in mathematics). How should I use nought? Is it true that I need to say it if there’s a zero after a point for decimals? for example 0.002 You shouldn’t use it ever, unless you find yourself in 1889. Naught is at best archaic or poetic, and at executive writing service, worst dialectical though I don’t know where. Use the word “zero”. It means zero. Essays Of Venice? Or use the writing australia word nothing.
It means nothing. Point zero zero two. Or zero point zero zero two if there is some chance of confusion. I would like to know, when spelling a number in any document should we also write the orthodox number in resume writing service parat. Research Paper About Environment? ex : I bought six (6) dresses. It entirely depends on what kind of document you are writing. In contracts, e.g., it is resume writing australia, common to write a numeral followed by the written word in essay acceptance parentheses to avoid confusion. “You have 3 (three) days to file your reply with proper grammar.” Irregardless of this rule telling you to spell it “6th Street”, if its name is “6th Street”, write it as “6th Street”. Resume? Except at the beginning of a sentence.
Then you have to write Sixth Street, regardless. And NEVER take advice about English from someone who uses irregardless regarless of anything. I’d want to interpret “three hundred seven” as two numbers: 300 and 7. Why? That would not make sense. Would you interpret twenty-five as two numbers, 20 and history 5? You wouldn’t say twenty and five, unless you were writing a poem. It’s exactly the opposite: One would interpret three-hundred seven as the number 307, and executive resume writing service three-hundred and seven as two numbers, like calling lottery numbers. “300” followed by “7”. “out of the graduate school 24 cheques given 15 cheques were cashed”..i am sure this usage is not correct..please do tel me the resume service correct usage. Certainly, “Out of the 24 checks given 15 checks were cashed.” BTW, you could write out twenty-four and fifteeen too, if you wanted to.
Glad to help. Do I type “a” or “an” before the number 120? Why would you ever use “an” before 120? “An one-hundred and twenty”, “an hundred and twenty”. “An one two zero”. Any would be equally wrong. The most “mistakes” in essay graduate school writing come from the adaptations used in executive australia the “colonies”.American English, for example, differs greatly, not only that, the spelling has changed, and the problem now is that American readers believe British authors can’t spell.
Arguably they can’t. If you take the position that the older is the church essay orthodox better, in many cases it’s the executive British spelling that has changed and research about the American that has remained the same (what the British used to be, too). If you don’t want to resume australia accept that the 2 are separate dialects with distinct standards, then British has to justify at least as many alterations from the christianity essay 17th, seventeenth, or XVII century as American does. Take the word “because”; the corect abbreviation is – cos’#8230; In the USA, it is – cause In the USA cuz is often used in dialogue as short for because. Service? Cause is not used as a short form of because. Robben Wainer on March 17, 2012 7:43 am The Zodiac, The I-Ching and The kabbalah use a form of… degenerative and depressive actions in thinking.
Thank you for christianity church essay history that, Robben Wainer. What board were you looking for? Is the correct time 8:22 or 28:22 ? Really cannot say. Really can say 28:22 is never the correct time anywhere on australia, the planet Earth. There are only 24 hours here, so it#8217;s never 28 o’clock. Christianity Church Essay Orthodox? That’s not an English rule, just a natural one. Executive Resume? The 24-hour or “military time” equivalent of 8:22 in the evening would be 20:22. Usually said, “twenty-hundred twenty hours”, or “twenty twenty-two hundred hours”. The morning equivalent would be 08:22 or “Oh eight-hundred” or “zero eight hundred” etc. Rajesh Chaudhary on October 22, 2012 12:29 am. How about when we write for research paper about the molecular lab procedure?
For example, we use 15 microliter of some sample and mix with 100 ml of executive resume service australia, water. So, does it mean that the rule of thumb should be applied to lab procedure also? or to christianity essay orthodox the recipe we make? Copyright 2017 Daily Writing Tips . All Right Reserved.
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catalog cover letter How To Write Catalog Copy That Sells. by Robert W. Resume Service. Bly. When Writing Your Catalog Copy, Keep in Mind These Six Reasons Why Business Customers Buy From Catalogs. Catalogs are sales tools, designed to generate either leads or direct sales. But the christianity essay copy in most business-to-business catalogs doesn’t sell.
It merely gives straightforward technical descriptions of the products - no advantages, no benefits, no motivation for the reader to call a sales rep, mail a reply card or place an order. To write catalog copy that sells, you have to understand the reasons why business customers buy from catalogs. Surprisingly, business customers buy for many of the writing service australia same reasons that consumers do. Below are six of the most powerful reasons managers, engineers, purchasing agents and executives turn to your business catalog: 1. To save money. Saving money is the number one motivation for holt model a buyer to order your product instead of executive writing service australia, your competitor’s. Your catalog should stress cost savings - on the cover, on the order form, on every page.
In Radio Shack’s catalogs, every item is on sale! Each item description lists three things: the price off (in dollars or percentage, the regular price and essay acceptance, the saleprice). A catalog from Boardroom Books shows a markdown on every book in the catalog; the original price is crossed out executive service with an research about environment, X and the new price is printed next to it in red type. An office supply catalog from executive service australia, Business Envelope Manufacturers, Inc. Orthodox. announces “Lowest Prices in resume, the Industry” right on the front cover. 2. Model Essays. To be right. The business buyer wants to be sure he is buying the right product from the right vendor. If he makes the executive resume writing service right purchase decision, he is a hero; if he makes a wrong decision, he’s in the doghouse. How do you assure the buyer that he’s making the right decision? Here are a few specific techniques: · List well-known firms that have done business with you.
· Use testimonials . Pepper your catalog with quotations from satisfied customers who praise your products. · Make a guarantee . Holt. Offer a quick refund, a rush replacement, or speedy service if your product should fail to perform as promised. Give facts that demonstrate the stability of your company: years in the business, number of executive, employees, number of locations, annual sales. 3. To make money . Business customers buy products for one of two end uses: to resell the products at a profit or to use them to operate their business more efficiently and profitably. Catalog copy should show the reader how he can make money by doing business with you.
For example, “Telephone selling skills that increase sales” is essay history orthodox, a better headline than “Fundamentals of Telephone Sales.” The first headline promises wealth; the service australia second is holt essays, merely descriptive. 4. To get something for nothing. Everybody likes freebies - especially business executives, a group of writing service, buyers accustomed to perks. Your catalog could offer the buyer a free gift in exchange or his order. And it should be a personal gift for the buyer, not a discount or gift of merchandise to the company. Popular gift items for business executives include pen and pencil sets, clocks, calculators, mugs, ties, golf balls, T-shirts and watches. (A warning: certain industries, such as defense marketing, frown on this practice.) 5. To fulfill a need. Acceptance School. To the resume writing service australia purchasing agent, whose job it is to buy things for his company, a good catalog is a valuable source-book of research about, much-needed merchandise. The more the catalog and its contents fulfill his needs, the australia more likely the purchasing agent is to order from acceptance graduate, it - again and again.
How do you create a catalog that fulfills the buyer’s needs? First, find out what those needs are and fill the catalog with products that satisfy them. Next, make sure your product list is broad enough. Otherwise, the buyer will be forced to turn to your competitor’s catalog for help. Be sure to include a wide variety of executive writing service australia, models, sizes, colors and styles. Also, feature your most popular or hard-to-get items near the front of the research divorce book. 6. To solve problems. Often, the writing business buyer isn’t looking for acceptance graduate a specific product.
Rather, he’s looking for a solution to a problem. If your catalog shows how your product solves the resume service australia problem, you’ll make the sale. For example, a shop steward might not be thinking of ultrafiltration. He might not even know what it is. But the headline, “The Smoothflow Ultrafilter Removes 99 of Dispersed Oil from Plant Wastewater” immediately alerts the steward that ultrafiltration can solve his oily wastewater problem. Other reasons why businesspeople buy from catalogs: to save time, for convenience, to feel important, to gratify curiosity, to take advantage of opportunities, to avoid effort, to make work easier, to avoid embarrassment, to be the first to try a new product or service, to be exclusive, to avoid salespeople. T Creative Writing Course. Keep these reasons in writing australia, mind and gear your catalog in their fulfillment. It’s a good way to research divorce, make sure the purchasing agent picks up your book instead of your competitor’s. A Good Catalog Tells and Sells With Copy Basics. But most business-to-business catalogs don’t do nearly enough selling.
Leaf through some industrial catalogs. Most are chockfull of product specifications: table after table listing weights, dimensions, model numbers, ratings, and ranges. They’re devoid of any descriptive, persuasive, reasons why you should buy copy. Of course the nuts-and-bolts data is important, but a good catalog does more than present fact. It shows the business buyer how the products can solve his problem, why he should buy your product instead of resume, another, and how it is to order the product from your catalog. These fundamentals of catalog copywriting can add to the pulling power of your next mailing: 1. Use colorful, descriptive language. Product spec and tech talk don’t move buyers to action. Persuasive language does. It’s colorful and descriptive, painting a picture in t creative, the reader’s mind of what the product can do for him.
For example: Tech-talk : “The XYZ mixer is devoid of pinch-points or dead spots where viscous material might accumulate.” Persuasive language : “Our mixer is free of sharp edges, nooks and crannies where gunk might get stuck and resume writing service, clog up your pipeline.” 2. Use precise language. Research About Environment. Beware of executive writing, language that is holt essays, overly colloquial or general. You want your writing to executive resume australia, be conversational enough to win the reader over without becoming so vague that it doesn’t communicate your meaning. An ad for a microwave relay system began with the headline, “If you thought microwaves are too rich for your blood, look again.” At first glance, one might think the ad has something to u of writing, do with the danger of microwave radiation and blood poisoning. The writer meant to say, “Hey, I know you think microwave systems are expensive, but here’s one you can afford!” More precise language is needed here, something like, “At last. an affordable microwave system for cable TV operators.”
3. Use specific language. Executive Writing Australia. Recently, a Hollywood screenwriter spoke about the essay acceptance secret to her success in writing major feature films. Executive Resume Service Australia. “Specifics sell. When you are abstract, no one pays attention.” And so it is with the model catalog writer, specifics sell. Generalities don’t. A lazy copywriter might write, “Key to a successful chemical plant is equipment that works - without problems or breakdowns. And our gear drive works and works and works - a long, long time.
Put it in place, turn it on, and forget about writing, it. It’s that simple. Sounds nice, but empty. Exactly how reliable is the gear drive? How long can it go without maintenance?
What proof do you offer for your claims of superior reliability? This is what the buyer wants to holt, know. So the skilled copywriter fills his catalog copy with specifics that give the answers: “Continuous internal lubricating sprays keep our gear drives well oiled and virtually friction free. Executive Service Australia. As a result, there’s no wear and environment, tear, and service life is greatly increased. In laboratory tests, our system has operated 25,000 hours nonstop. In the field, we have more than 25,000 units installed and not a single failure.” 4. Descriptive heads and breakers. Don’t settle For headlines, subheads or breakers that are merely labels for the product (“Gear Drive,” “Series 2000 Hose Reels,” “Spiral Ultrafilter”). Instead, put some sell in executive writing service, your headlines.
State a benefit. Promise to solve a problem. Mention the industries that can use the product. Tell its applications. Describe the range of sizes, colors or models available. Give news about the product. Or stress the ease of product evaluation and selection in your catalog. Essays Of Venice. Some examples: · A Quick and Easy Guide to resume service, Hose Selection. · Widest Selection of merchant, Laboratory Stoppers from 1/4 to 1 foot in executive resume, diameter - rubber, plastic, glass and cork.
· Tower packing for chemical plants, refineries, paper mills - dozens of other applications. · Color-coded Floppy diskettes Save Time And Make your Life Easy! Here’s the Full Story: 5. Make it easy to order. If your catalog is one of those monsters jammed with tables of product specs, be sure to explain these tables to your readers up front. Tell what’s in the tables and how to use them to select the product. Give simple procedures and formulas to aid in product selection. Illustrate with a few examples. Also, make sure your reader knows who to call for assistance or order placement. 6. Make it easy to read. Use short, familiar words.
Short sentences. Short paragraphs with space between each. Stick in underlines, bullets, boldface type and essay acceptance, breakers for emphasis. A catalog crammed with technical date and resume, tiny type is environment, a bore and a strain on the eyes. You can make your business catalog effective and yet fun and easy to read. 7. Resume Writing Australia. Stress benefits, benefits, benefits. What the product does for the reader is more important than how it works, how you made it, who invented it, how long you’ve been making it, or how well it has sold. 10 Ways to Organize Your Catalog.
Business-to-business catalog marketers have more options to choose from when organizing their catalogs than they probably think. Here are 10 methods, along with the pros and cons of each. 1. By product demand. You can organize your catalog by the sales each product generate. Put your best-seller up front and give them a full or half-page each. Essay School. Slower-moving merchandise appears at the back of the book with a quarter-page or less.
Dead items are dropped altogether. This organizational technique takes advantage o a principle first articulated by David Ogilvy: “Back your winners, and abandon your losers.” It puts your promotional dollars where they’ll do the most good; BUT in large or highly technical product catalogs, it may cause some confusion. 2. By application. The Faultless Division of Axia Incorporated organized its caster catalog by executive resume australia, application. The catalog has casters for general duty, light duty, light-medium duty up to heavy duty, textiles, scaffolds, floor trucks and furniture.
Organizing according to application makes it easy for paper environment your customer to find the executive australia product that solves his problem. The disadvantage of this scheme is redundancy: many products handle multiple applications and must be listed (or cross-referenced) in more than one section. 3. By function. Christianity Church Essay Orthodox. A software catalog can be organized by the function each program performs: word processing, financial analysis, data base management accounting, inventory, graphics, communications. Obviously, this scheme won’t work in a catalog where all the equipment performs the same task (e.g., a catalog of pollution-control equipment or safety valves).
4. By type of equipment. Radio Shack’s consumer electronics catalogs are organized by product group: stereos on one page, car radios on the next, followed by VCRs, computers, and tape recorders. This scheme is a natural for companies that carry multiple product lines. 5. By “system hierarchy.” This technique organizes by the level at which each component fits into the overall system. For example, if you manufacture computer hardware, your catalog can begin with the turnkey systems you offer. Next come the major components: terminals, printers, plotters, disk drives, keyboards, processors. Executive Resume Service Australia. Then you get to the board level, showing the various optional circuit boards you offer for memory expansion, interfaces, communications, instrument control, and other functions. Finally, you could even get down to the chip level - assuming you sell chips as separate items. History. Supplies: paper, printer ribbons, diskettes, instruction manuals, would go in a separate section at the end of the catalog. This unit/sub unit/sub-sub unit approach is ideal for manufacturers who sell both complete systems and component parts. 6. By price.
If you sell similar products that vary mainly in quality and price, you can organize your catalog by selling price. I your customers are concerned with savings, start with the cheapest items and executive resume writing australia, work up. If you’re selling to an upscale group willing to pay a premium for holt model the deluxe model, start with high-priced versions and work down. This technique is executive service, excellent for organizing a catalog of premiums and essay graduate school, incentives. Executive Writing Service Australia. After all, an ad manager searching for a premium has a price range in mind, not necessarily a specific product. 7. By scarcity.
If your catalog features hard-to-get items, consider putting them up front, even on essay acceptance school the cover. This makes your catalog more valuable by offering the buyer products he needs but can’t get anywhere else. Don’t worry that these hard-to-find items aren’t big sellers. When the service australia customer knows your catalog has a stock of rare merchandise (and pulls your catalog to order it), he’ll be more inclined to do his other business with you, too. 8. By size. If you make one product and the basic selection criterion is size, it’s natural to organize your catalog by size (dimensions, weight, horsepower, BTUs, or whatever). Essays. This is handy for catalogs with boilers, motors, shipping drums, envelopes, light bulbs, air conditioners, and other equipment selected mainly on executive resume service a size basis. 9. Model Essays. By model number. Executive Writing Service Australia. If you’ve worked out a sensible numbering system for your product line, organize your catalog by model number. If there’s a simple meaning to your numbering system, explain it at the start of the holt model essays catalog.
And don’t rely solely on the model numbers to executive service, describe your products; include headings and descriptive text, as well. 10. Alphabetically. If no other organization works for you, you can always organize alphabetically. A large tool catalog can start with adjustable strap clamps and christianity church history, angle plates and end with wing nuts and wrenches. Or a vitamin catalog can start with Vitamin A and end with Zinc. Tricks of the Trade: 5 Ways to Make Your Catalog Pull. Sensible organization, crisp photography, bold graphics, and powerful copywriting are the keys to service australia, a successful catalog. Research Divorce. But experienced catalog marketers also use dozens of sales-boosting gimmicks that have little to do with the basics of salesmanship or good copywriting. All we know is service australia, that these tricks of the trade work - and that’s reason enough to research, use them. Here are five that may be helpful to you:
1. Include a letter. To add a personal touch to your product catalog, write a “personal letter” to your customers from the president of your firm. The letter can be printed inside the front cover or run off on letterhead and bound into the catalog. Executive Resume Australia. You can use this type of letter to introduce the catalog, explain your ordering system, state a company “philosophy,” stress your dedication to service and quality, or alert the reader to new, discounted, and other special offerings. Whatever your message, adding a letter to a catalog almost always increases sales. 2. Paper Environment. Bursts. Writing Service. Often used by cereal-makers to alert children to paper about environment, the prize inside the box, the “burst” (a star-shaped graphic with a copy line inside) also can draw a reader to special items within a catalog. Burata highlight “price-off” deals, free trials, guarantees, and executive resume service australia, quantity discounts. Use bursts and research papers, other special graphic techniques (such as underlining, colored or boldface type, fake handwriting) sparingly. Overuse dilutes their effect.
3. Last-minute specials. Insert into your catalog a separate sheet featuring items added to your product line or discounted at the last minute. Tell the customer these bargains were included just in time for mailing, but too late to print in the catalog. This insert generates additional sales because people like to executive service, be “in” on of venice the latest developments. 4. Give technical information and tips of a general nature. The usefulness of this information will encourage buyers to keep your catalog. And the longer they have it, the more often they’ll order from it. Resume Writing Service. For instance, a hardware catalog might include an article or table titled, “A Guide to Screw Selection.” A filtration catalog could include tips on “How to Clean and Care for Filters.” 5. Research About. Put your catalog in a three-ring binder. Expensive, but people won’t throw out a hardback binder as readily as they would an writing service australia, ordinary paperback catalog.
Your customer also is more likely to research environment, keep your binder on his shelf because it’s too bulky for the filing cabinet. Tricks of the Trade: 5 More Sales Boosters For Your Catalog. In addition to using good photography, clear copywriting and sensible catalog organization, throw in a few sales-boosting gimmicks to pull in more orders. The prior issue of B/BCM gave you five of them. Here are five more. 1. Include product samples.
You get two advantages. Executive Resume Service Australia. First, mailings which have three-dimensional objects inside are more likely to research paper, be opened than flat envelopes. Second, engineers and other technical buyers often like to play with product samples, keeping them handy on executive australia their desks or shelves. A fine example of this technique was used in a brochure for Gore-Tex, a sealant that prevents leaks in pipe sections when you bolt them together. Model Essays. The sample sealant was stuck to a photo of a pipe flange in the exact position it would be used in writing australia, real life. The copy told the reader to paper environment, remove the sample and put it through a series of simple tests (accomplished in 5 minutes at resume australia his desk) to environment, demonstrate its effectiveness. 2. List Your Customers.
Include a complete list of all the firms that have bought from you, whether you have 300 or 3,000 names. Seeing such a list in print makes a powerful impression on writing service australia your customers. They’ll think, “How can I go wrong buying from these guys? Everybody in the world does business with them.” 3. Include an order form. Graduate School. Make it easy to fill out. Leave enough space for customers to write in needed information. Bind it into the catalog so it won’t be lost/misplaced.
If your products can’t be ordered by mail, include a “spec sheet.” The spec sheet asks the prospect to provide key information on his applications (such as, size of plant, hours of operation, type of process, and so on). With this information in hand, you can specify the resume australia equipment the prospect needs and tell him what it will cost. 4. Include a business reply envelope (BRE). The BRE is a self-addressed, postage-paid envelope the prospect can use to mail the order form or spec sheet back to you. Research Divorce Papers. Practically every consumer catalog has a BRE. Most business catalogs don’t. Business-to-business marketers think, “My prospect works in an office; he has a supply of executive service australia, envelopes and a postage meter handy. He doesn’t care about the cost of postage, and he can have his secretary take care of addressing the envelope.” This may be true, but a BRE still boosts the response rate in business catalogs.
Why? Not because they save the buyer 20 cents, but because they flag readers to notice you’d like them to respond to research environment, your catalog. In the same way, a coupon in an ad increases the number of executive service, people who phone or write letters. The coupon says, “This is a direct-response ad. U Of T Creative Writing Course. A response is the executive resume writing australia appropriate next step if you’re interested in the product.” 5. Make it an event. Research Papers. Industrial buyers get a lot of executive resume writing australia, catalogs in the mail, so the boredom factor is high.
Anything you can do to of venice, make your catalog mailing special, to writing, stand out from the church essay history crowd, will boost sales and inquiries. One manufacturer sent a pound of chili powder with each catalog, along with a cover letter proclaiming, “The Hottest Catalog in the Office Supplies Industry.” With a little imagination, you’ll come up with an approach that fits your catalog and executive, customers. How To Prepare To Write Your Catalog Copy. Most catalog marketers and many writers don’t know how to research paper about environment, go about researching, writing or editing a catalog. Executive Resume Writing Service. Here is a simple four-step procedure for getting ready to have your catalog copy written. These techniques can be used by writers, advertising and marketing managers, and ad agencies alike. Step #1: Collect background information. Writing catalog copy seldom requires original research. Usually the products to be included in essays merchant of venice, the catalog have already been described in australia, previous brochures, flyers, ads and data sheets.
Collecting and holt model essays, organizing this printed material is the first and most crucial step in getting ready to write the catalog copy. The cataloger should send the writer all pertinent product literature received from the executive writing service manufacturer. Environment. (And if the catalog house doesn’t have it, it must be solicited.) For an existing product, this info can include ad tear sheets, brochures, old catalogs, article reprints, technical papers, press kits, audio-visual scripts, direct mail promotions and spec sheets. If the product is new or manufactured by the catalog company itself, these publications may not exist. Australia. But the birth of any new product is accompanied by mounds of paperwork which can be sent to the writer, including internal memos, letters of research, technical information, product specifications, engineering drawings, photos of prototypes, business and executive australia, marketing plans, reports and sales proposals. If the catalog house is u of, supplying the executive writing copywriter with information on many products, file folders should be used to separate source material by product.
Include a brief note with each folder indicating whether the merchant enclosed background material is service, complete and up-to-date and, if not, who the writer can call to essay acceptance, fill in the gaps. Be sure to executive service, mark the source material to school, indicate what information should be included in the catalog and what should not. Also, note any changes in size, color, accessories, weight or other product specifications. Step #2: Study the previous catalogs, previous ads and promotional pieces, etc. The writer will have to study all promotional information disseminated over the past few years.
He will use ideas, formats and techniques that work; discarding those that don’t. The cataloger should let the writer know about any “mandatory” format or stylistic requirements. For example, in IBMs computer catalog, “PC GUIDE,” all software write-ups include an “at-a-glance” table: a concise summary of product features and benefits. All writers are instructed by IBM’s ad agency to include this table with their copy. Step #3: Set a direction. If the catalog house has instructions or suggestions it wants followed, they should be written down and shared with the resume writing service writer. Essays Of Venice. The cataloger might have definite ideas on how he wants his catalog arranged and organized.
Or, he may prefer one style of copy to another. But the copywriter can’t read his mind. Executive Resume Writing Service. He must tell the writer his preferences. Some writers might object, “But isn’t it up to the writer to set the tone, style, content and organization? Isn’t that what the marketer pays the writer for?” Experience shows that with catalogs, marketers have their preferred ways of doing things. Research Paper About. And rarely is a freelancer or agency going to make revolutionary changes from one year’s catalog to the next. A recent help-wanted ad placed by writing service, a catalog marketer said a freelance copywriter was needed to write about garden tools and products in t creative, a “homey” style. If a homey style is what they want, the company is not going to executive, change to course, a “high tech” or corporate, formal style because a freelancer comes along and prefers to executive resume, write it that way.
Instead, they’ll get another freelancer. So the writer had better understand the company’s style and the way they want their copy written. Step #4: The catalog marketer must be available. Once the writer has the background information and knows what the marketer wants, he is ready to u of, write the copy. Resume Australia. At this point, he needs the marketer available to answer questions, gather additional information and review rough drafts, outlines or concepts. Essay Graduate. If the cataloger is not available, the project will be held up until the writer gets the information, feedback or approval he needs.
All catalog marketer should make sure their people support the copywriter’s efforts. Executive Resume Writing Service Australia. A good bet is to appoint one employee to act as liaison between catalog company and writer. Model Essays. It’s inefficient for a writer to have to track down the many people in a company who are involved with the catalog and its creation. How To Write Catalog Copy and Avoid “Writer’s Block” Copywriters who have no trouble dishing up a sales letter or ad suddenly “freeze” when faced with the task of australia, producing 180 lines of 44 characters each for t creative a catalog. They find catalog writing more difficult - perhaps because it’s more restrictive. In an ad or sales letter, the writer is pretty free to “let loose.” But in a catalog he is limited in space and confined to following the service catalog’s set tone, format and style. Here’s a simple three-step process to help you overcome “catalog copywriter’s block.” 1. In the first stage, you simply ignore the constraints of writing, space, format, and style and just write . Let the words flow.
Write whatever comes naturally. Don’t worry about whether what you’re writing is good or sensible or “right.” You’ll have a chance to go back and fix it later. Executive Australia. Right now, just let the words pour out. Some writers like to keep two pads (or a typewriter and a pad) in front of holt essays, them as they write. The first pad is used for composing the resume copy. Any stray thoughts or phrases that come to mind, but don’t fit in with the copy, are jotted down on the second pad for future reference. 2. In the second phase, you edit your rough first draft to make it better. Editing consists of: · Deleting unnecessary words and research paper environment, phrases, · Adjusting the copy to the exact word length the specs call for, · Rewriting awkward phrases, · Making sure all necessary facts are included, · Reordering copy points to make the executive resume organization more logical, · Making copy conform to t creative, catalog format and style (adding tables, call-outs, charts, or special sections, as needed), · Rewriting to fit the executive resume writing service australia overall “tone” of the catalog. 3. The third step is polishing.
Polishing means proofreading, checking for errors in research about environment, spelling, punctuation, grammar, capitalization, and abbreviation. It also involves checking such details as patent numbers, product numbers, product specifications, registration marks, trademarks and technical accuracy. Every writer has a “creative” side and resume, an “analytical” or “editing” side. The creative side comes up with the ideas; the holt editing side holds the ideas up to the cold light of day and judges their effectiveness. Both sides are needed in copywriting, but should be used in separate and australia, distinct phases of the writing process, as outlined above. When you try to be creative and analytical at the same time, your editing facilities inhibit your creative facilities, and writer’s block result. This is especially true in catalog writing where guidelines can be more rigorous than in other forms. How To Write Effective Catalog Copy. Before you approve your catalog copy and send it to the typesetter, you want to be sure that it’s right . Getting it right involves more than the research basics of spelling and punctuation. It involves more than avoiding superlatives and generalities about your merchandise.
Here’s a handy checklist to writing service, help you review your present copy. As you put your copy to this test, look for ways to incorporate these “rules” into your specific copy style. 1. Is your copy in u of writing, the right order? Is there a logical scheme to the presentation of copy points about your merchandise? And have you been faithful to resume service, this organizational principle throughout?
Is this the best way to organize your items in your catalog? Or would another method make more sense? 2. Is it persuasive? Does your copy begin with a strong selling message? Have you used copy to indicate your sales message on paper about environment the catalog cover? Do individual headlines promise solutions to reader problems and service, draw the readers into the product descriptions? Does the school body copy stress user benefits as well as technical features? 3. Is it complete?
If the catalog is designed to generate direct sales, does it include all the information the executive writing reader needs to graduate school, make a buying decision? Does it make it easy for executive writing the customer to acceptance, specify and order the resume australia product? If the catalog is designed to generate leads, does it contain enough information to interest qualified prospects? Does it encourage them to take the next step in history, the buying process? Have you described products fully? Have you included all important details such as size, operating efficiency, model numbers, equipment compatibility, materials of construction, accessories, and executive resume writing australia, options? 4. Is it clear? Is the copy understandable and easy to read?
Are all technical terms defined, all abbreviations spelled out? Is it written at the reader’s level of essay, technical understanding? 5. Is it consistent? Have you been consistent in your use of logos, trademarks, spellings, abbreviations, punctuation, grammar, capitalization, units of measure, table and chart formats, layouts, copy style, visuals? 6. Executive Resume Writing Service Australia. Is it accurate? Is the copy technically accurate? Has an engineer checked all numbers, specifications, and calculations to holt model, make sure they are correct? Have you carefully proofread tables, lists, and other “fine print?” Do the executive service photos show the current models or versions of your product? Have you matched the right photo to each item description? 7. Is it interesting? Is your catalog attractive to essays of venice, look at, lively and informative to read?
Or is it boring? The typeface you choose for your copy, and the style of layout in which you print it, encourage the viewer’s desire to read the copy. 8. Is it believable? Is the copy sincere or full of ballyhoo? Have you used graphs, charts, photos, test results, testimonials, and statistics to back up your product claims? 9. Writing Australia. Have you included all necessary “boilerplate” copy?
This includes areas such as: effective and of venice, expiration dates of prices, “how-to-order” info, notification of possible price changes, payment terms and methods, shipping and handling information, returns policy, quantity discounts, credit terms, sales tax, trademark information, copyright line, disclaimers, guarantees, warranties, limits of vendor liability. 10. Is it easy to executive resume writing service, place an model essays, order? Does your copy explain how to order? Is there an order form? Is the order form easy to resume australia, fill out? And is there enough space to write in t creative writing, the required information? Is a business reply envelope enclosed or attached to the order form? For a lead-generating catalog, is a reply card, spec sheet, or other reply element included? Have you made clear to the reader what the executive australia next step is in the buying process? If you need information to design or specify a system, have you made it clear and easy for the reader to send you this information?
If you want the graduate school reader to request more literature, have you described the literature and made it easy to executive service, send for these brochures? If you think the essay graduate words “easy” and “clear” have been overused in this guidelines, you’re wrong. Everything you can do to executive resume writing, make your message clearer and try keep ordering a simple process will be reflected in christianity history, your bottom line. In Catalog Copywriting, the Selling Starts on resume writing service the Cover. Magazine and essays, book publishers put a lot of executive resume writing australia, time, money and thought into producing attractive, intriguing covers for their publications. They know that if a book or magazine has a dull or uninteresting cover, please won’t pick it up and buy it. And so it is with your catalog. A bland, “technical-looking” cover promises a dull recitation of specifications and turns readers off. A cover with an enticing illustration and a strong selling message arouses curiosity and prods readers to merchant, open the catalog. Here are three suggestions for spicing up your catalog cover: (1) Sell the resume writing australia Product line. A catalog is really a “store in a mailbox.” The more complete the acceptance store, the more likely the customer will return to do all his shopping - again and again.
A comprehensive product line is a big selling point. Why not stress it on the cover? Example : Let’s say you sell fasteners and have 3,200 product variations. Your catalog shows only writing australia, 1,250 models. An ideal headline for your cover would be, “HERE ARE 1,950 FASTENERS YOU CAN’T FIND ANYWHERE ELSE.” Underneath would be a photo of the fasteners which you have and your competitors don’t. Introductory copy on papers the first inside page would explain the advantages of your broader product line. (2) Sell solutions. Resume Australia. Sometimes, buyers aren’t looking for specific products; they’re looking for solutions to problems.
You’ll win them over if you show how your product solves the problem. Example: The records administrator at a busy hospital has a problem organizing paper files, finding space to fit all the files, and being able to quickly pull a record when a doctor needs it. This administrator is swamped with paper, but doesn’t know what to do. Your microfilm storage systems are the ideal solution to merchant of venice, this problem, but the records administrator isn’t thinking of microfilm. So, a cover with the executive resume service ordinary headline “A Complete Line of Micrographic Equipment and Accessories” won’t sell him. A headline that will sell him is “How to Reduce a Mountain of Paper Files to about, a Neat Stack of Microfiche. and Find Any File in as Little as 15 Seconds.” This headline sells a solution , not a product. (3) Sell service. Product superiority is only one reason why folks do business with a company.
There are many others: price, convenience, toll-free number, credit extended, trust, reputation, fast delivery, friendly salespeople, guarantee, service and maintenance. Service Australia. You can generate interest in your catalog by selling these services and intangibles - rather than the merchant products - on the cover. Example : Stress service and maintenance when keeping the product running is as important as the quality of the executive resume service australia product itself. Millions of people have paid a premium for IBM personal computers because they know IBM will be there to fix the machine when something goes wrong. Stressing your guarantee is another way of selling service commitment.
Stress name, image, and reputation when selling expensive equipment and systems. Buyers want to know that you have the resources to support your system for years to come, and research paper, that you’ll be around at least as long as the product lasts. Start Selling On Your Catalog Cover: Three More Ways To Generate Sales. Consider that if your catalog cover doesn’t make the viewer want to open the book, you’re wasting expensive pace. Here are a few ways to ensure that reader will look through your catalog, before they reach for resume writing your competitor’s. (4) Start the catalog on the cover.
Instead of using the christianity church essay orthodox cover as a mere “introduction,” or even a self-contained sales message, you can start your catalog copy right on executive writing australia the cover. This is an effective way to draw the research about reader inside the book. Naturally this cover copy should feature your most popular or hard-to-get item. (5) Put a letter on the cover. Nothing builds personality into australia, a dry-as-dust catalog as effectively as a “personal” letter from the company president. If getting people to paper environment, warm up to executive writing service, you is your problem - and it might be with new customers or with customers who have been “burned” by your products in u of writing course, the past - you can address the reader directly with a letter right on the cover. The letter should be written in a warm, friendly, personal style. Executive Writing Service. And it should be set in typewriter type, not phototype. (6) Add a wrapper. Wrappers are used to “shout” a sales message.
In supermarkets, four bars of essays merchant of venice, soap are bundled with a yellow wrapper exclaiming, “Buy Three, Get One Free!” And this technique is even working its way into executive writing, bookstores: Stephen Fox’s new book on the history of advertising ( The Mirror Makers ) was wrapped with a banner singing its praises from David Ogilvy and church, Rosser Reeves. The same technique can be applied to catalog covers. Resume Writing Service Australia. If you’ve got a great new product, a price-off deal, or a major improvement in service, delivery, reliability - announce it with a bright banner wrapped around the cover. How To Select the Right Writer for Your Catalog. Unless you’re a professional writer or have one on staff, you need to merchant, hire an ad agency or freelancer to write your catalog copy. The first step in hiring a writer is to find a writer. And one of the best ways is through referrals . Ask your vendor, client and colleague to recommend a good catalog writer. People likely to know the name of a writer include printers, graphic designers, list brokers, magazine space reps, ad agencies, PR firms, and writing service australia, advertising or marketing managers of local firms. Ask them all. Other sources of names are directories and trade journals.
One annual directory with a section listing freelance copywriters is the Adweek/Art Directors’ Index USA . Many freelancers also run ads in advertising journals, local newspapers and the Yellow Pages under “writer,” “copywriter,” or “advertising.” An alternative is to run your own “help-wanted” ad. A small classified ad is likely to yield dozens of replies. Once you’ve found writers, decide who’s right for you. Qualifications to writing, look for include: 1. Catalog experience. Look for a writer of descriptive product copy in catalogs, brochures, product data sheets and other long-copy areas. Someone whose experience is service, limited to radio commercials or image-building print ads may not be able to dig for product facts. They may not have the expertise to writing course, write the service australia type of sustained selling copy that works so well in catalogs. 2. Research About. Experience in your industry. The kind of writer already familiar with your product understands your “jargon” and executive writing service australia, can communicate with your sales and product people.
Less time will be spent to educate the writer (he already knows your market, applications, and technology). You’re also more likely to get copy that’s on essays merchant target the first time written. Hiring a bra and lingerie writer to produce an electronics catalog may be a “learning experience” for the writer, but it’s a risk for executive writing australia the marketer. 3. Research. Check samples. Ask the writer to executive resume writing, send you his two or three best writing samples. Read the copy carefully.
Are you excited to holt essays, find exactly the kind of writing you want? Or are you wondering how you’ll get the resume writing australia writer to write the way you think it should be done? Hire the writer whose idea of how to write copy is in “sync” with your own. Don’t hire the opposite and hope you’ll force him to change. It will be a disaster for both of you. 4. Check out the writer. Paper About. Meet the writer or have a chat over the phone. Do you feel comfortable with the executive service australia writer’s attitude, personality, and method of doing business? Or do you think the two of you would butt heads at every step?
Producing a catalog is essays merchant, tough, so don’t add major personality conflicts to executive australia, the job. Pick the u of course writer with whom you feel most comfortable. And don’t spend too much time weighing pros and executive service australia, cons. Research Paper About. Go with instinct, especially your first impression. 5. Discuss fees up front. All professional relationships should begin with an understanding of fee structure and billing methods. If this isn’t settled now, it may be later - in court. Ask what the writer charges, and how. Catalog writers are compensated in many ways: by the item, by executive resume australia, the page, by essay acceptance, the project, by the hour, by the day, by the week. Executive Australia. Payment varies widely by writer, region, and type of product.
A page of holt, copy can cost anywhere from service, $100 to $800 and up. 6. Put it in research divorce, writing. The agreement between the two of you should be a written purchase order or letter of agreement. You’ll help avoid misunderstandings later on by spelling out what you’re buying and what the writer’s selling. Cover all possibilities.
For example, what happens if you add extra items to the catalog or require extensive revision on writing service australia the copy? First check for experience, then make sure there are no major area of conflict. Research About. Your copywriter will bear plenty of responsibility for executive australia the success of papers, your catalog, so choose carefully. Where Will You Get Your Next Great Idea? It’s in Your Mailbox.
Catalog marketers pay thousands of writing service australia, dollars to consultants and ad agencies For marketing ideas. But you can get dozens of new ideas, FREE ideas, by studying catalogs produced by research divorce, other firms. And getting these catalogs is easy. Before you know it, your mailbox can be crammed with all sorts of catalogs - each containing a storehouse of great concepts you can use in your own marketing. First, get hold of a stack of trade journals. Next, circle the reader service card numbers of ads and resume writing australia, news items offering free catalogs. Here, for example, is just a sampling of the kinds of of venice, ideas, techniques and tips you can find in catalogs you could receive this month: 1. Use product photos that demonstrate the product. When people are skeptical, use your catalog to provide a product demonstration in print.
Take computer paper, for example. With cheap brands, it’s hard to tear off the perforated edges and sometimes the printed document rips in executive resume writing service, the process. In its computer supplies catalog, Moore pictures a pair of hands pulling the model essays perforated strips off Moore’s paper easily and cleanly. Kudos to Moore - not many others have thought of executive service, a way to demonstrate a piece of paper in a photo. 2. Add value to essay graduate school, the product. Nixdorf Computer’s “Solutionware” software catalog offers many of the same programs as other catalogs. Resume Service. The difference? Nixdorf has created a powerful list of seven “extras” you get when ordering from the Solutionware catalog. These include toll-free phone support, free delivery and a free newsletter.
This list of holt, goodies appears at the beginning of the book with a repeat on the order form. Executive. The reader knows he gets more for his money when he buys his programs through Solutionware, instead of research divorce papers, another catalog or a computer store. 3. Executive Writing Australia. Give the divorce buyer free information. Thomson’s 83-page catalog of executive resume service australia, ball bearings and shafts includes 17 pages on how to select, size and install the equipment. Divorce. Engineers will keep the catalog on hand because it contains this useful information. Australia. By adding tips on maintenance, repair, troubleshooting, applications and holt model, operation, you can increase demand for - and executive writing australia, readership of - your catalog. If your information is exceptionally helpful, it can elevate your catalog to the status of a reference work. Customers will keep it on their shelves for years.
4. Help the acceptance school reader shop. Writing Service Australia. Compatibility is a big problem when selling computers and computer-related equipment and holt essays, supplies. A big question on the buyer’s mind is, “Will this product work with my equipment?” In an otherwise ordinary computer supply catalog, Transnet gives its readers a bonus with a two-page “diskette compatibility chart.” The chart lists the major brands and resume australia, models of microcomputers alphabetically, along with the research divorce specific make of floppy disk designed for resume service australia each machine. Of Venice. Uncertainty and confusion are eliminated. The buyer can place his order with confidence. 5. Show the Results of using the product, not just the product itself. Day-Timers recent catalog of executive writing australia, calendars, pocket diaries and appointment book sis, as expected, illustrated with product photos. But instead of depicting blank books, the u of photos show calendars and diaries filled with handwritten appointments and notes. This adds realism and believability to the catalog. It also shows how the calendar or diary could help organize the reader’s life and executive writing, schedule.
6. Turn your catalog into a “shopping system.” A catalog is research divorce, more than a book of just product descriptions; it’s a one-stop shopping center for resume service australia your complete product line. For this reason, ease of use should be a major consideration in the conceptual phase of catalog design. In the IBM Cabling System catalog, the first two sections of copy are “How to Use This Catalog” and “How to Order.” No introduction, no letter from the president, no product description - just simple, straightforward instructions on how to shop with the catalog. Another nice touch is that the price list is printed opposite the order form, so the buyer doesn’t have to holt model essays, search through the catalog to find prices for the items being ordered. How To Determine Your Proper Copy “Tone.” “Catalog copy should be brisk, concise, stripped-down prose,” one expert told me. Service Australia. “Cram as many facts as you can. Use bullets, sentence fragments, word lists. Don’t waste time with fancy sales talk; just pile on the description.” “Catalog copy should talk to the reader, as one friend talking to another,” said another expert. “Use conversational copy to essay history orthodox, build sales arguments that compel the reader to buy the product. The sales pitch - not a pile of technical specifications - is what counts.” Should catalog copy be in prose form or bullet form?
Should it be clipped and concise or leisurely and conversational? Crammed with facts or written to entertain as well as educate? Though no two experts agree, here are some factors to help you determine the tone and style of your catalog copy: 1. Executive. Space is obviously the greatest limitation. U Of Writing Course. If you have only one column-inch per executive resume writing australia, item, you’ve got to write lean, bare-bones, telegraphic copy. Write the christianity history orthodox basic facts, and executive resume writing australia, nothing more. If you have a full-page per item, you have the luxury of writing a conversational, ad-style sales pitch on each product. Keep in mind, however, that length alone does not make copy better. Waffling on and saying nothing is not good selling copy. Also remember that a catalog can have as many pages and items as you want it to.
So, if the product can’t be adequately described in u of course, the space available, you should consider adding more pages. 2. The product. The copy style varies according to resume writing australia, the type of product being sold. A catalog selling laboratory equipment naturally contains some highly technical language, while a catalog of bridal accessories has a warm, friendly tone. The complexity of the product also affects the length of the copy; you can say more about a microprocessor than you can about a stick of chewing gum. 3. Purpose.
A catalog from which the christianity church essay history customer can order directly must have complete product information and technical specifications. Copy has to executive resume writing service, be clear, comprehensive, and to-the-point. A catalog used as a sales aid can be more “salesy” and less all-encompassing than the direct-order catalog. A promotional catalog geared to whetting the customer’s appetite will contain benefit-oriented headlines and subheads, highly sales-oriented copy, and sophisticated graphics to research papers, engage the reader’s attention. Remember, however, that no matter what the purpose of executive writing, your catalog, not furnishing enough details can be a sales deterrent.
The promotional catalog minus enough information may never stimulate the t creative course customer’s inquiry. 4. The buyer. How sophisticated is the buyer? How much does he already know about the product and its uses? How much more does he want to know?
A paint catalog aimed at professional painters need only describe the color, composition, and other features of the various paints. A catalog selling paint to executive service australia, the consumer would have to papers, provide more of an education in the basics: types of paints available, pros and cons of each, applications best suited to each kind of paint, plus tips on resume writing how to apply paint. 5. Buyer/seller relationship. If your buyers are already sold on your firm and have a tradition of doing business with you, your catalog can be a simple, straightforward description of your latest offerings. On the other hand, prospects who don’t know you and your firm will have to be convinced that they should do their business with you instead of your competitor. So a catalog aimed at this type of buyer will have to course, do a lot more selling and company image-building. Executive Resume Writing Service. The type of relationship you wish to have with your customers will also affect the tone you use (warm and essay acceptance, friendly, formal and highly professional, etc). 6. Past experience. Measure catalog results to your best ability and try to learn from past experience. If cutting copy from a full-page of hard-selling prose to a terse quarter-page entry doesn’t reduce sales, cut the copy and get more items per page. If increasing each item from a quarter-page to a full-page boosts sales 500 percent, consider expanding all entries to a full-page and increasing the size of the catalog.
Remember, every situation is different. In the final analysis, the best way to set the tone and length of your copy is to know what works with your market and your customer. Should Catalog Copy Tell the Truth? The public is skeptical of the resume writing service claims made in consumer ads and TV commercials. But business-to-business copy often has been more honest, less subject to puffery. The reason is church, that the business buyer is considered more sophisticated.
If repeat business is wanted, it doesn’t pay to lie to make one quick sale. But no one pretends that catalog copy (or any other promotional copy) is as objective as a newspaper story. Everyone knows copy is written to get people to buy the product. The copywriter is expected to say only nice things, even things that may stretch the truth a bit. But how far should one go in order to executive resume writing service australia, make the sale? Here are some guidelines:
1. Stress the Positive. You don’t need to lie to sell. Every product has its good features. Dig to find them and highlight these points in copy. If you can’t find enough positives, re-evaluate carrying the product. 2. Omit negatives. Never bad-mouth your own product in catalog copy.
Stress the positive features; leave out the negatives. Holt. Don’t feel compelled to discuss your product’s problems. The competition will be glad to do that for you. If you were to criticize your product, you’d be unable to compete because none of your competitors would follow your practice. Buyers would hear the negatives of your product, but not of others. So they’d buy the resume writing other product. There are three exceptions to merchant of venice, this rule . The first is when everybody knows about a problem.
In this case, since you can’t avoid talking about executive writing service australia, it, you may as well bring it out in the open and essay graduate, deal with it there. Second is when you’ve eliminated a problem. Talk about it, followed immediately with remarks on how you ended the problem or improved it. Executive Writing Service. This tactic turns a negative into a positive. Third is divorce, when the negative aspect is offset by an even greater positive. For example, a negative of your outdoor tool shed is resume writing australia, that it’s made of a cheap- looking aluminum instead of the attractive redwood used by the competition. But the essay history orthodox positive is that the aluminum is lightweight, easy to install, never needs painting or other maintenance, won’t rot and lasts a lifetime - unlike the wood. 3. Be specific. Many catalog marketers describe their product as “the fastest,” “the lowest cost,” “the most efficient,” or “the best performer” when they don’t really know how their product compares to executive resume writing australia, others on the market.
Don’t make general statements you can’t prove because you may be caught in a lie. Even if you aren’t, buyers distrust general statements. Be specific. Say “loads the paper about program in 2.5 seconds” or “price reduced to resume writing service, $495.95 or “detects moisture down to 3 parts per million.” Make specific, true claims, and people will believe you. 4. Be honest, but err on the side of optimism. Let’s say you tested the reliability of your product.
In 85 out of 100 tests, the product lasted 16 months before breaking down. In five tests it lasted longer (up to 17 months); in nine tests it broke down sooner (in 14 or 15 months); and one tested sample lasted only 10 months. Research About Environment. You can feel comfortable claiming “lasts up to 16 months.” Product performance, test results, and other data can be interpreted in many ways. A catalog marketer should interpret data honestly, but in the best light possible. 5. If you must weasel, be straightforward. Your goal is to ship all orders within 48 hours, and usually you do.
But perhaps a third of the orders miss the deadline by a half-day or so because of a heavy work schedule or special custom requirements. The statement, “All orders shipped within 48 hours” is a lie, because one-third of orders are not shipped within this deadline. The statement, “All orders shipped as soon as possible” is truthful, but weak. The solution is to promise your best and executive resume writing australia, be honest about your limitations. For example: “We do our best to ship your order within 48 hours. Acceptance Graduate. But occasionally, it takes an extra day if our backlog is resume writing australia, heavy or your order requires special customized work. In the past three years, no order has been shipped later than 72 hours after we’ve received it.” 6. Make promises you can keep. Then keep them. One function of promotional copy is to holt model, motivate the company to executive resume australia, live up to its advertising.
In your copy it’s okay to make promises you intend to keep. History Orthodox. For example, if you promise courteous service, train your customer representatives to be courteous. But don’t promise the most powerful computer chip on the market, if you don’t have the executive resume writing service resources to produce it. 7. Never lie. If you make a claim that is clearly a lie, you’ll be caught. The people you lied to will long remember, and your reputation in the industry will be tarnished. 8. Check the truth of your statements. Does your catalog copy claim, “Ordering is as easy as picking up the phone?” Then try picking up the phone and ordering from your catalog. If the acceptance graduate grandiose promises and proclamations you make in your catalog copy don’t reflect reality, either change the copy or, preferably, improve your way of resume writing, doing business. It Pays to Become a Student of holt model essays, Marketing. Whether you write your own catalog copy or approve the service work of others who do, it pays to add to your knowledge of the orthodox craft.
Not even the old pros know everything about copywriting, advertising or marketing. Resume Writing Service Australia. That’s what makes the business so exciting. It’s a life-long process of absorbing new information, developing new thinking and new ideas. And a week or month of church history orthodox, study can pay for itself dozens of times if it yields even one profitable new idea or technique. It pays to become a student of catalog marketing and copywriting. Here are a few ways to do it: 1. Study catalogs. Subscribe to trade journals in your field. Peruse newspapers, magazines, card decks. Keep the reader-service cards handy and executive resume writing, circle the number for every ad offering a catalog. Clip coupons; write for catalogs.
A steady stream will come pouring into your mailbox. Read these catalogs both for competitive information on your rivals’ products and to pick up new techniques in course, catalog writing and design. Keep an organized file of executive, catalogs that catch your fancy. Dip into this file for inspiration or a new idea. And just by reading, you’ll get a feel for what works (and what doesn’t) in catalog copy.
2. Books. Of Venice. Dozens of executive service australia, books, maybe hundreds, have been written on effective advertising. Essays Merchant. Many of the best hold treasures for the catalog marketer. Here are some classics: anything by David Ogilvy ( Confessions of an Advertising Man is the most widely read). Anything by John Caples (his best might be How to Make Your Advertising Make Money ). Claude Hopkins’ Scientific Advertising . Executive Writing Service. Ed McLean’s monograph The Basics of Copy . Howard G. Sawyer’s book Business-to-Business Advertising. Course. And the hot-off-the-presses How to Create Successful Catalogs , a Maxwell Sroge publication. Also, go to the library or bookstore and read any advertising book that looks interesting to you. 3. Trade Magazines. The advertising journals print many helpful articles both on advertising in writing australia, general and catalog marketing in particular. Adweek had a recent article on improving your order form.
Advertising Age ran an article on catalog marketing some time ago. DM News , Direct Marketing , and Business Marketing (and, of course, this newsletter ) are also recommended. Clip all relevant articles and save them in a file organized by subject. 4. Booklets. To promote themselves as experts, many ad agencies, marketing firms, list brokers, consultants and other vendors publish and distribute informational booklets on marketing and related subjects. Best of t creative writing course, all, the booklets are usually free. Executive Resume Service. Some in my file include “Direct Marketing: A User’s Guide” (Fala Direct Marketing), “A Handbook of orthodox, Direct Marketing Terms” (Susan K. Service Australia. Jones Associates), “Seven Checklists for Successful Business Slide Presentations” (Cinegraph Slides, Inc.), “Workbook for Estimating Your Advertising Budget” (Cahners Publishing). 5. Professional Societies offer many sources of information: meetings, guest speakers, seminars, newsletters, booklets, monographs, courses. You also have the opportunity to meet people from whom you can learn, including your competition, other catalog marketers, ad agency people, consultants, freelancers, printers and about, other vendors. The contacts you make and information you glean can quickly pay for resume the membership fee and holt model, time investment it takes to participate. 6. Seminars.
Each year, many public seminars are offered in resume, all facets of u of writing, advertising and executive resume writing australia, promotion. The expense of these seminars ($295 to $895 for a three-day course) is more than compensated for by the valuable tips and expert advice they provide. Getting such information from a seminar often is much less costly than hiring the christianity essay history orthodox seminar lecturer to consult on a private basis. 7. Resume Service. Classes. An inexpensive alternative to seminars is instruction given at local universities, community colleges and adult education centers. In New York City, for example, courses range from a one-evening lecture priced at $35 to eight and merchant of venice, 10-week courses costing in the neighborhood of $150 to $225. Surprisingly, the executive caliber of the teachers and quality of information in these courses is holt, often as good as or better than the more expensive public seminars.
8. Brain picking. The quickest, best way to learn lots about advertising is to find an expert and pick his brains. Many expert designers, copywriters and consultants charge $500 to $2,000 a day for a formal consultation. If you meet one of executive writing, these experts informally, at a party, a luncheon or a local advertising club, you might be able to get some advice over cocktails or a game of golf. Experts love to talk shop, and christianity history, if they’re relaxed and at leisure, the talk is free. Use “Different Guidelines” For Insert Copy. Here’s why: When we say “catalog,” most of us think of the executive writing service kind you distribute or mail to customers and prospects. But another important type of catalog is the industrial directory: books such as Thomas Register, Chemical Engineering Catalog, Pollution Equipment, News Buyers Guide , and others. Many companies find that inserting multi-page ads (ranging from two to 16 pages and essay graduate, more) in these directories, is the most productive catalog promotion they can do.
But writing these “inserts” (as they are referred to in these directories) is different than writing “free-standing” catalog copy. These tips will help you produce effective inserts. 1. Executive Service Australia. Space is at u of writing course a premium. Executive Writing Service Australia. You pay for merchant of venice your insert as you would for space advertising: each additional page increases the cost of the space by the directory’s page rate. To run your regular catalog might take your entire ad budget For the years. So you’ve got to condense your catalog to an affordable number of pages.
Rarely is there space to solicit direct order by mail. Instead, you concentrate on stressing product benefits and superior service so your insert will generate leads by phone. Executive Writing. Also, you don’t have the room to christianity church history, describe every model and every variation in your line. Instead, you highlight your best products in abbreviated fashion . 2. Generate leads. This type of “insert,” like a yellow-pages ad, is primarily designed to get the prospect to service australia, respond with a phone call and say, “This looks like it might meet my needs. Tell me more.” Make it easy for essay orthodox the prospect to respond. Highlight your toll-free number throughout the copy, at least once on executive resume writing australia every page.
List regional offices and model, sales reps and their phone numbers (many people prefer to call locally). Also include addresses for people who prefer to make written inquiries. Give more than one phone extension so the reader won’t get a busy signal. Label products clearly so the reader knows what to writing service australia, ask for. If you offer a more detailed brochure on acceptance graduate your products, give the brochure number or title so the reader can ask for it by name. 3. Skip the resume service australia “cover.” Though brochures and other kinds of inserts use the front cover as a graphic and image-building device (and sometimes leave the back cover bare except for essay graduate a logo), such a design tactic is a waste of resume writing service, money in a bound-in directory insert. You pay for each page, so run product descriptions on ALL pages , including the front and research divorce, back “covers.” Don’t waste a single inch of costly space. You’ll have plenty o competition in these directories. More details and tips on how your “insert” can get the jump on executive resume writing service australia them in the next issue.
Guidelines For “Insert” Copy: How to Handle the Competition. You have to play by different rules when you run an “insert” in industrial directories such as Thomas Register, Chemical Engineering Catalog, Pollution Equipment, News Buyers Guide, and others. An “insert” in this context is a multi-page ad ranging from two to 16 pages and more. While these inserts may be the most productive catalog promotion you can do, writing them is of venice, different than writing for your regular catalog. In the last issue, we discussed several differences: space is at a premium; the “lead” is what you go after (not the direct sale); and an introductory page (cover) to executive service, your insert is wasted space.
Here we continue with more tips to christianity church history orthodox, help you produce effective inserts. 4. Writing Service. Consider the competition. Your insert competes with all other inserts in christianity essay orthodox, the directory (or at least with inserts selling similar products). So it pays to make yours stand out. The best way to do this is with headlines and subheads that speak directly of the benefits of the products, what those products can do for the reader. Executive Australia. Most directory inserts are poorly written: they consist of research paper about environment, dry recitations of writing, technical specifications and u of t creative writing course, grainy black-and-white photos of the products against drop-cloth backgrounds. Make yours exciting . Show how the reader will come out ahead by doing business with you. Service. Instead of labeling an item, “Motionless Mixer,” write: “In-line motionless mixer cuts energy consumption 10 percent and never needs maintenance.”
5. Grab their eyes. The layout should be simple but also bold, crisp, and attractive. Use photos showing the product in operation or being installed in the field. Big headlines and subheads help tell the story and move the reader’s eye along the page. Acceptance School. Short paragraphs and a clean typeface make the copy more readable. Make your page a pleasure to look at and to read. 6. Executive Writing Service Australia. Write in “directory” style.
A “Yellow-page” or other directory ad is different than a magazine ad. Christianity History Orthodox. The magazine ad must rely on a clever headline and visual to stop a reader who may not be thinking of the product. In a directory, the resume writing australia reader is actively looking for christianity church essay orthodox what your ad is selling. The effective directory ad is one that gives the reader what he is writing service australia, looking for. So it is with the insert. When the reader picks up the industrial directory, he has a specific need in holt model, mind. A successful insert is one that addresses this need in a bold, direct fashion. For example, your steam trap may have many important features that help sell the product. But experience has taught you that when someone is ready to buy, their main concern is fast delivery.
Your insert headline should read, “High-performance steam traps-24-hour delivery guaranteed.” 7. Focus on product features, not catalog utility. Other columns have stressed the benefits of making your catalog more valuable by including useful technical information in it. This turns your catalog into a technical reference work that the executive resume service australia reader is inclined to keep around. But this doesn’t apply to the directory insert. The insert is bound into a directory that the reader has paid for; he has every intention of holt essays, keeping it until next year’s edition is available. So including general advice and information is a waste of space. Instead, concentrate on executive service describing and selling your products.
8. Acceptance Graduate. The insert on executive resume writing service its own. You might be able to do “double duty” with your insert by using it as a free-standing piece as well as an insert. Essays Merchant Of Venice. If you plan on doing this, think about executive australia, how this affects design and essay orthodox, copy. Can the insert stand on executive resume writing its own as is? Will you need to add a cover, additional copy or an order form?
How expensive will these changes be? Does a piece that works well as an insert have enough “sell” to function as a stand-alone brochure? By keeping all of these special issues in mind, you’ll be able to get maximum effect from your insert ad in any directory. Advertising In Industrial Directories Pays Off. In the last two issues we talked about multi-page ads in industrial directories and the special requirements of writing them.
But if you can’t afford a multi-page ad, you can still advertise profitably in these directories with a space ad that’s only a fraction of a page. Here are some pointers to keep in mind when planning these ads. 1. Bigger is better. According to a study by the Thomas Publishing Company, the biggest ad on the page in Thomas Register pulls 40 times more response than a standard listing. And even a boldfaced listing pulls double the response of the regular listing.
So the divorce papers bigger the executive resume writing ad, the better. 2. Is one big ad better than many small ones? This question comes up if your product belongs under more than one category in the directory. The answer is to have the biggest ad you can in the category where people are most likely to look for your product. Then, if your budget allows, put the biggest ad you can under the next most popular category, then the third most popular, and divorce papers, so on.
Many advertisers hope to direct the reader to their big ad by peppering the directory with small ads that say, “See our display ad on executive resume writing service australia page 156.” Unfortunately, readers are lazy and seldom bother to turn to paper about, page 156. They are more likely to call the advertiser with the biggest ad on the page they are reading at the moment. 3. Executive Writing Service Australia. Be first. Ads in the front of a particular section of the research paper environment directory are more likely to writing australia, be read than ads in the middle or the church essay history back. So it pays to put your ad up front. However, most directories place ads according to alphabetical order by company name. Unless you’re willing to change your company name from Zenon Tubing to resume writing service, A-Plus Tubes, you’ll be stuck at u of t creative writing the back. Executive Writing Australia. (In fact, many companies have selected their name based on essays merchant the position it would gain them in a directory of the Yellow Pages.) There’s not much you can do about service, this, but there’s plenty you can do about acceptance graduate, how your copy attracts attention.
Next issue we’ll point up the actual writing techniques. Use These Special Techniques to writing australia, Write Your Space Ad For Industrial Directories. Last issue we talked about how to essay acceptance graduate school, plan profitable advertising in these directories. First you decide what size ad you’ll run (getting the biggest ad you can afford). Then you decide whether or not you have to run an ad in more than one product category. But when you get down to the nitty-gritty of the actual writing, here are some important pointers to keep in mine. 1. Telegraph the headline. In a magazine ad, you must rely on australia a clever, attention-getting headline to acceptance, stop a reader who’s not necessarily looking for what you are selling.
You make him get interested. But when a reader turns to an industrial directory, he’s actively looking for a specific product or for a solution to his problem. The successful directory ad has a headline that speaks to writing service, the reader’s needs in a bold, direct, straightforward fashion. If you are selling boilers and can have only one word in acceptance, your headline, make it “BOILERS!” in 72-point type. 2. Highlight the reader’s immediate concern. Your experience has revealed what your customer’s main concerns are when he’s close to ordering your product. If you’re selling printers and other peripherals to corporations, perhaps the executive service australia main concern is, “Will it work with my IBM mainframe?” If this is the christianity church essay history case, your subhead or first line of copy should read: “Brand name printers, disk drives, modems - all equipment compatible with IBM.”
3. Make secondary features immediately clear. The reader also has other concerns which the copy must immediately address - or else the reader will drift to the next ad. For example, if you were advertising a limousine service in the Yellow Pages, a reader’s questions might be: “Do they go to the airport?” “How much do they cost?” “Can you reserve a ride in resume writing service, advance?” “Do they have 24-hour service?” “What kind of car do they send?” The best approach might be to highlight these features in bullet or list form: “trips to u of writing course, all major airports, $15 flat rate, reservations accepted weeks in advance, 24-hour pickup, comfortable Cadillac sedans.” 4. Complete information can help sell. Sometimes, giving complete information is the best approach - even if it means cramming the ad with copy. One insurance agent reasoned that people looking for insurance would be most likely to respond to an ad mentioning the specific type of insurance they want: homeowners, life, motorcycle, mobile home, yacht. Most agents’ ads listed only a couple of examples of the types of items insured.
So this agent created a small ad that consisted only of the headline “INSURANCE” and body copy listing 28 different types of items he insured. The ad was tremendously successful, producing one or two phone inquiries every business day of the year. 5. Highlight the fine print. Some features that seem minor at resume service australia the start of the sales cycle become major concerns when you’re close to the sale. And when someone picks up a directory, they’re moving rapidly from prospect to paper, customer. So highlight these “closing” copy points by setting them off in quotations, boxes, bursts, or with other graphic devices. Executive Writing Australia. Typical features to highlight include: “20-year guarantee,” “free estimates,” “24-hour service,” “fully licensed,” “bonded,” “fully insured,” “custom jobs handled,” “meets military specifications.”
6. Make it easy to respond by model, phone or mail. Print the phone number in larger type so it leaps out at the reader. Don’t make the reader search or the phone number or address. Use a toll-free number if you have one. Include more than one extension so the resume writing reader won’t get a busy signal. Essays. But don’t design the executive resume australia ads as a coupon. Church Orthodox. People won’t clip a directory ad because they don’t want to ruin the directory. Freelance Or In-House Copy: How To Decide. A reader wrote in writing, recently asking whether it’s better to use an in-house copywriter or a freelancer or ad agency. Here, we give a thorough answer.
Basically, a staff writer can produce copy at a far lower cost-per-project than a freelancer. Also, the staff writer has the luxury of becoming familiar with and knowledgeable about christianity church history orthodox, your company, your products, and your market over a long period of time. There’s more continuity than with a freelancer, who may not always be available when you need him. Before you hire a staff writer, ask yourself two questions. The first is, “Can we keep him busy?” If there’s not enough work to keep a full-time writer occupied, he or she may become bored and unhappy. And you’ll just be wasting a good part of the salary you pay to the writer.
The second question to ask is, “Is our organization set up to employ a staff writer?” Is there a place in your organization for a writer and service australia, a career path for him to follow? Who will the writer report to? Does this person have the background, experience, and managerial know-how required to effectively manage a “creative” employee such as a writer? Perhaps you shouldn’t have a writer on staff if there is no one who can guide him or appreciate his contributions to the company. Without a writer on acceptance graduate school staff, of executive service australia, course, you must go to paper about environment, outside resources for copy. Freelancers are best for companies with occasional projects or limited budgets. Ad agencies provide a more complete package, but you need a larger budget and a heavier workload to justify the cost and attract agencies to work on your account.
Even with a writer on staff, freelancers are an important resource, because there will be times when your writing staff becomes overloaded and you need to “farm out” some writing assignments. Even large ad agencies, with dozens or hundreds of writers on staff, turn to freelancers for help when they are swamped with projects. Some marketers use freelancers to supplement their staff writers. For example, if the catalog is too large for one writer, a number of executive resume service australia, pages or items are farmed out to freelancers. Other organizations use freelancers to handle jobs that require special expertise not available in-house.
For example, staff writers might churn out a steady supply of catalog sheets and product fliers, while freelancers specializing in mail-order are used to create sales letters, packages, space ads, and order forms. In specialized areas - mail order packages, financial copy, medical copy, high-tech copy - skilled writers can earn a tremendous amount of money freelancing, and so they rarely accept staff jobs. To tap into divorce, this network of expertise, then, you need to turn to writing service australia, one of these top freelancers.
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Richard goes on to inform us that “Full hybrids also known as strong hybrids can run on either just the gasoline engine, or just the electric motor and they can also run on a combination of both.” (2) Another example would be the mild hybrids, which have stronger engines that allow them to turn off their engines when at a stop, like at a red light, to save gas and quickly restart when needed (Richard 2). These new features to research paper about environment, the drivetrains allow hybrids to service, save gas and reduce many of the course, emissions that automobiles release that pollute the atmosphere. In addition to the reduced need for crude oil would be the reduced need for mining and drilling for executive service, fossil fuels. The adverse effects that mining and drilling have are in the several, but the u of writing, main focus is oil spills and the destruction and wildlife. Chris Sherwood reminds us that, “These mining and drilling techniques can have a devastating effect on the environment, as seen in the 2010 Gulf of executive resume writing australia Mexico oil spill” (1). The demand for gasoline to power automobiles is rising and so is the price. The domestic sources of fuel are slowly drying up, “but with the reduction in u of course, gasoline use by hybrids, the executive writing, overall need for crude oil is reduced helping reduce the need to depend on other countries for fuel. Although hybrids still partially rely on gasoline, the time spent running on electricity reduces the overall production of pollutants from the holt, car, resulting in a healthier environment” (Sherwood). Executive Resume Writing Australia. With potentially so much harmful pollution combatting our environment, there has to be a change made for the traditional ways of transportation. Hybrids reduce adverse effects on the environment, which is definitely a huge benefit, enough to convince the average person to support the green transportation revolution.
Yet in addition to benefiting the of venice, habitat for humanity, services for hybrid cars such their cost-effectiveness and fueling/plug-in stations are improving and increasing in number. Hybrid cars have gone from literally almost unknown to seen everyday in local parking lots or just driving around the street. Hybrids have become mainstream vehicles due to the voice of the service, environmentalists and paper about environment, the cost-effectiveness. Writing Service. The cost-effectiveness of hybrid cars is a highly disputed argument. Some believe that hybrids hold little worth and will not be around for long, but the truth is hybrids save thousands of dollars and are likely to become the most popular way to travel in the years to come. As explained before, there are different types of hybrids and each are variously equipped depending on holt essays the model and all are beneficial to the driver and atmosphere.
The strongest element of the hybrids is obviously the option of an electric motor. Electrically powered drivetrains reduce the need for the absurd amount of gasoline that each automobile consumes each year on resume writing the road. It is estimated that “the amount of money you save per year from t creative writing buying a hybrid will be around $3,750, and after years of driving a hybrid over its gasoline counterpart, the money saved can reach up to numbers such as $13,500” (Richard). This is a result of the electric motor. Resume Writing. Whether the electric motor is the supreme source of power or a shared power source accompanied with a gasoline motor, the miles per gallon ratio on a hybrid car is drastically increased. Hybrids are evolving each year with the future cars averaging 40 mpg with some recent models even reaching numbers so high as 60-70 mpg on the highway (Richard). Thousands of pounds of gasoline are saved each year from just a few drivers going green and driving a hybrid instead of a gas-guzzler and this is made possible by research the improved equipment inside the hybrid car that regular automobiles lack. Hybrid cars contain advanced equipment such as regenerative braking, stop-start system, low-rolling resistance tires and other power conservative hardware (Richard). These features allow the hybrid car to recycle energy or not use energy when a regular automobile would require it.
This greatly expands the lifespan of all hybrids and contributes to their cost-effectiveness and environmental preservation. Executive Resume Writing. To power electric motors, hybrids must keep their batteries charged and one way to research, do this is by resume service australia capturing energy that would otherwise be lost as heat when braking (Richard). Instead of blasting toxic fumes into the atmosphere, energy is recycled from the brakes and used in acceleration. Essays Merchant Of Venice. This feature accompanied with low-rolling resistance tires minimize the effort that the executive resume writing, vehicle’s engine has to deploy to make them roll (Richard). Richard compares the advantage of the low-rolling resistance tires of the christianity church, hybrids as, “the difference between an executive resume writing australia under-inflated tire and a well-inflated one” (4). Hybrid cars have advanced exponentially through the years and are constantly improved each day and this is u of t creative writing, proven by the evolution of the gasoline and electrically powered motor to the “plug-in” hybrids of resume writing today that have increased all-electric driving range with the t creative course, ability of recharging the batteries through plugging in and regenerative braking. Even though hybrid cars may seem like the executive writing service australia, smartest choice to save energy and gasoline, there are flaws within the cars that point to research, mass transportation being the best option to conserve energy and reduce pollution.
Mass transportation means public shared transportation, which includes buses, trains, ferries or other means of transportation that can carry a large number of passengers from resume australia place to place in a shorter amount of time (Mass Transit System). The article further explains that “it is potentially more economical, eco-friendly, and less time consuming as well as the most competent way of research about environment reducing the ever growing traffic congestion of the cities” (Mass Transit). Executive Service Australia. Private vehicles emit twice as much carbon monoxide and harmful elements into the environment than public vehicles and drastically reduce the amount of traffic on the road that people who use the mass transit systems would normally cause by driving. Another point is that anyone is able to travel on mass transit systems regardless of their financial status because the amount of money a person needs per trip is very low. This is opposite of the hybrid which, price-wise, can cost a bit more than their regular gasoline-powered counterparts (Richard). A major problem with hybrids is also the beefed up batteries that are more harmful to the environment than normal size car batteries. Hybrid cars typically use nickel metal hydride batteries which release more toxic chemicals as well as these huge batteries being so cumbersome to handle (Tintin) With advantages such as reduced traffic congestion, less time between destinations and cost-effectiveness that beats most other modes of transport, the mass transit system is a very reasonable way to save money and reduce pollution (Mass Transit). However, wherever there are advantages in a situation, there are likely to be disadvantages as well. The main drawback of the mass transportation system is that these public vehicles operate on a fixed schedule and travels only to certain destinations.
Another huge problem for the argument of research mass transportation is the initial cost for service, building the system is very high and involves construction on a massive scale (Mass Transit). Essays Of Venice. These disadvantages are small when compared to the fact the mass transportation systems can only executive australia be incorporated in writing, highly populated cities. This is a huge problem for the switch from private vehicles to mass transportation. A large amount of America’s population reside in large cities, but it is simply not enough to start a revolution to mass transportation systems. Mass transportation is more cost-effective than hybrid cars, but both conserve energy and reduce pollution along with hybrid cars having the resume writing, flexibility to essays, be driven anywhere at anytime. This can be attributed to the current fueling flexibility of the hybrid cars.
Most hybrids run on both gasoline and electricity so fuel can either be pumped at a local gas station or power can be gained by resume writing service australia plugging in the car at home or at a public charging station (U.S. Department of Energy). Hybrid cars may also be a good bit more expensive than their counterparts, but with a longer driving lifespan and with thousands saved on gasoline that isn’t used when the electric motor is running, the essay acceptance school, cost-effectiveness is easily shown. The United States also imports more that 60% of its petroleum, most of executive service australia which is used by holt essays the transportation sector (U.S. Department of Energy). This is a vast amount of money being spent on vehicles that is paid to other countries. The reliance on other nations is not needed if hybrid cars become the mainstream vehicle. The conservation of energy and the reduction of pollution into executive writing, our natural environment has been an everyday issue for our government for years and it will still be a major issue for years to come. Hybrid cars can end this dependence on other countries for crude oil and reduce the amount of debris and pollution that comes from the gasoline-powered automobiles of today. This change would save enormous amounts of money in the long run, but the main reason the hybrids have posed to be such a fantastic idea is that a future energy crisis would be averted if automobiles ran on some type of power source besides gasoline, such as electricity.
As the church essay history orthodox, article from All Hybrid Cars states, “hybrid cars are often referred to as the ‘car of the era.’ The change from gasoline to electricity must begin soon if this nation is executive writing service, going to stop the potential threat of global warming. Holt Model. The cost-effectiveness and the eco-friendliness of the hybrid cars have been proven along with the potential future benefits of the green transportation revolution. Hybrid cars are the first choice when it comes to finding a way to help out with the preservation of the environment or just looking to save money in the long run. Our atmosphere has suffered from the resume writing australia, years of pollution that has been deployed into the atmosphere since the invention of the first automobile. This problem has been ongoing and relentless, and although it could be such devastation for humanity if this pollution continues, the people have the power to research, stop it but for the main part have chosen not to act or to even further harshen the executive resume australia, situation. Hybrid cars are the first step to this change for good, this change towards the green transportation revolution. Advantages of Hybrid Cars.
All Hybrid Cars . 12 Apr. 2012. Web. 12 Apr. 2012. Benefits of Hybrid and Plug-In Electric Vehicles. AFDC . U.S. Department of Energy, Oct. 2011. Model Essays. Web. 23 Mar. 2012. Environmental Impacts from Automobiles.
EPA . United States Environmental Protection Agency, 23 Mar. 2012. Web. 23 Mar. 2012. Mass Transit System - Impacts, Advantages Disadvantages.
EngPedia - The Engineering Encyclopedia . 12 Apr. 2012. Writing Australia. Web. 12 Apr. 2012. Richard, Michael G. How to Go Green: Hybrid Cars. Treehugger . Discovery, 9 Feb. 2007. Web. 23 Mar. 2012.
Sherwood, Chris. What Are the Effects of u of t creative writing Hybrid Cars? LIVESTRONG . Lance Armstrong Foundation, 17 May 2010. Web. 23 Mar. Writing. 2012.